New Balance's ML850YSC Sneaker Returns With Original Elements
New Balance launched the ML850YSC earlier this month and it pays homage to the original BL 850 that made its original debut back in 1996 before streetwear imprint Aime Leon Dore revived the model once again this summer. The original model was one of the label's first intentional design targeting the younger demographic, breaching the concept of a 'dad shoe.'
The construction of the shoe features a paneling concept, with graphic details in black, blue, white, and yellow. Notably, one of the standout features of the model is that the 'N' emblem is replaced with the iconic 'NB' branding instead. The uppers are made from leather and suede materials in an overlaying manner to add a strong texture. It sits on a white midsole and black outsole to round out the entire piece.
The construction of the shoe features a paneling concept, with graphic details in black, blue, white, and yellow. Notably, one of the standout features of the model is that the 'N' emblem is replaced with the iconic 'NB' branding instead. The uppers are made from leather and suede materials in an overlaying manner to add a strong texture. It sits on a white midsole and black outsole to round out the entire piece.
Trend Themes
1. Retro-inspired Sneakers - Opportunity for innovative companies to create modern sneakers with nostalgic design elements.
2. Logo Redesign - Brands can explore redesigning their iconic logos to give a fresh and contemporary look to their products.
3. Textured Construction - Potential for new materials and manufacturing techniques to create sneakers with unique and diverse textures.
Industry Implications
1. Footwear - Footwear brands can capitalize on the growing demand for retro-inspired sneakers with updated design elements.
2. Fashion - Fashion industry can embrace logo redesign as a way to modernize their brand image and appeal to younger demographics.
3. Manufacturing - Innovations in materials and construction techniques can disrupt the manufacturing industry by offering new possibilities for textured sneakers.
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