Manchester City an PUMA Celebrate Lunar New Year
Manchester City and PUMA join forces to design a special edition collection to celebrate the upcoming Year of the Wood Dragon. It highlights the jersey which is detailed with illustrations drawn by hand with wood-carved accents showing an intertwined Wood Dragon with the architectural Etihad turrets. In terms of the technical design of the jersey, it is made with premium tech to ensure that it has optimal performance on the field. It is joined by a jacket and track pants.
The Senior Head of Product Line Management Teamsport Apparel, Marco Mueller states, “In designing this collection, we’ve paid homage to the iconic symbols of strength and endurance that resonate with Manchester City fans — the dragon and the famous Etihad turrets. Our aim was to create a design that fans would wear with pride, reflecting their unwavering support and the cultural richness that the Year of the Wood Dragon brings to the community.”
Image Credit: PUMA, Manchester City, hypebeast, mancity
The Senior Head of Product Line Management Teamsport Apparel, Marco Mueller states, “In designing this collection, we’ve paid homage to the iconic symbols of strength and endurance that resonate with Manchester City fans — the dragon and the famous Etihad turrets. Our aim was to create a design that fans would wear with pride, reflecting their unwavering support and the cultural richness that the Year of the Wood Dragon brings to the community.”
Image Credit: PUMA, Manchester City, hypebeast, mancity
Trend Themes
1. Wood Dragon-inspired Fashion - The special edition football kits celebrating the Year of the Wood Dragon showcase a unique fusion of traditional wood-carved accents and modern athletic design.
2. Collaborative Sportswear Collections - The partnership between Manchester City and PUMA highlights the growing trend of sports teams and apparel brands coming together to create exclusive and limited edition merchandise.
3. Cultural Celebration in Fashion - The Year of the Wood Dragon collection reflects the increasing demand for cultural diversity and celebration in fashion, allowing fans to express their support for Manchester City while embracing their cultural heritage.
Industry Implications
1. Sports Apparel - The collaboration between Manchester City and PUMA demonstrates the potential for sports apparel companies to create unique and culturally significant collections that resonate with consumers.
2. Fashion Merchandising - The Wood Dragon-inspired collection presents an opportunity for fashion merchandisers to tap into the popularity of limited edition collaborations and showcase innovative designs.
3. Sports Marketing - The Year of the Wood Dragon collection serves as a prime example for sports marketers to leverage cultural celebrations and partnerships to engage fans and increase brand loyalty.
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