Bojangles Unveiled a New Lineup of 'Big Bo Boxes' for Tailgating Season
Grace Mahas — August 29, 2019 — Lifestyle
References: bojangles & qsrmagazine
'Bojangles' restaurant, an American fast-food chain originating from North Carolina, recently launched its new line of 'Big Bo Boxes' that are perfect for tailgating. The boxes commemorate the brand's 25th football-themed box with its home team and nine additional teams across the South.
“[It's] exciting to expand to a new NFL market for the 2019-2020 season and feature some of the top college football programs in the nation, such as the Alabama Crimson Tide, Clemson Tigers, and Georgia Bulldogs. These new boxes allow fans to not just throw a tailgate but own the tailgate with Bojangles,” said Jackie Woodward, Chief Marketing Officer for Bojangles.
Bojangles' line of Big Bo Boxes is the perfect way to connect with fans around a common interest -- football -- and increase consumer loyalty.
“[It's] exciting to expand to a new NFL market for the 2019-2020 season and feature some of the top college football programs in the nation, such as the Alabama Crimson Tide, Clemson Tigers, and Georgia Bulldogs. These new boxes allow fans to not just throw a tailgate but own the tailgate with Bojangles,” said Jackie Woodward, Chief Marketing Officer for Bojangles.
Bojangles' line of Big Bo Boxes is the perfect way to connect with fans around a common interest -- football -- and increase consumer loyalty.
Trend Themes
1. Football-themed QSR Meals - Opportunity for quick-service restaurant chains to create football-themed meal options that resonate with fans and enhance the game day experience.
2. Tailgating Season - Rise of tailgating culture presents opportunities for businesses to offer specialized products and services that cater to this market.
3. Brand Partnerships in Sports - Collaborations between brands and sports teams can help drive customer engagement and loyalty by tapping into the passion and enthusiasm of sports fans.
Industry Implications
1. Fast Food - Fast-food chains can create football-themed meal options to attract football fans and elevate their dining experience.
2. Event Planning - Event planning companies can cater to the growing tailgating market by offering specialized services and products for tailgating events.
3. Sports Marketing - Sports marketing agencies can facilitate brand partnerships with sports teams to create innovative promotional campaigns that target passionate sports fans.
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