Nike SB Works with Ishod Wair on a Orange Label Sneaker Iteration
Ishod Wait is a skater based in New Jersey and he recently worked in collaboration with Nike SB on a new iteration of the Zoom Bruin entitled 'Orange Label.' The sneaker will also be arriving with a series of apparel designs to match as well, marking the first time that a Nike SB skater has created an entire Orange Label collection.
Wair adorns the sneakers' uppers with a dusty green hue throughout made from a durable mesh material across the outer paneling details. The medial side of the sneakers features perforated mesh materials as a contrast of texture. Additional details include the tongue patch in orange and lace aglets in orange as a contrasting element. The apparel that accompanies the sneakers include matching tonal track jacket, pants, and mesh shorts.
Wair adorns the sneakers' uppers with a dusty green hue throughout made from a durable mesh material across the outer paneling details. The medial side of the sneakers features perforated mesh materials as a contrast of texture. Additional details include the tongue patch in orange and lace aglets in orange as a contrasting element. The apparel that accompanies the sneakers include matching tonal track jacket, pants, and mesh shorts.
Trend Themes
1. Orange Label Collaborations - The collaboration between Nike SB and skaters for the Orange Label collection presents opportunities for brands to tap into the skate culture and create unique, limited-edition products.
2. Durable Mesh Materials - The use of durable mesh materials in skate shoes opens up possibilities for other athletic footwear brands to explore similar constructions for increased durability and breathability in their products.
3. Complete Collections - The creation of a complete collection featuring sneakers and matching apparel by a Nike SB skater showcases the potential for other athletes or influencers to collaborate on comprehensive product lines, offering customers a cohesive and curated experience.
Industry Implications
1. Skateboarding - The skateboarding industry can capitalize on Orange Label collaborations by partnering with skateboarders to create unique shoe and apparel collections that resonate with the skate culture.
2. Athletic Footwear - Athletic footwear brands can leverage the use of durable mesh materials in skate shoes to enhance the performance and durability of their own product offerings across various sports and activities.
3. Athleisure - The athleisure industry can take inspiration from the complete collections concept by collaborating with athletes or influencers to design inclusive lines that seamlessly combine fashion and function.
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