Beko's Eat Like a Pro Draws Inspiration from Athletes and eSports
References: eatlikeaprobybeko
'Eat Like a Pro' is a campaign that centers around the importance of mindful eating. The initative is launched by Beko — a European kitchen appliance company, and it holds it as its mission to inspire healthy eating in young demographics.
Based on statistical results that "children are eating worse: less fresh vegetables, fruits and fish, and more fat and sugar," 'Eat Like a Pro' is a global activation that seeks to turn the tides by tapping role models. The campaign is realized through a partnership with FC Barcelona.
In addition, Beko expands its portfolio to cover more ground in the diverse interests of youth. Earlier this year, it became a partner of League of Legends European Championship (LEC), harnessing the power of eSports to propel the ethos of its healthy eating campaign further.
Based on statistical results that "children are eating worse: less fresh vegetables, fruits and fish, and more fat and sugar," 'Eat Like a Pro' is a global activation that seeks to turn the tides by tapping role models. The campaign is realized through a partnership with FC Barcelona.
In addition, Beko expands its portfolio to cover more ground in the diverse interests of youth. Earlier this year, it became a partner of League of Legends European Championship (LEC), harnessing the power of eSports to propel the ethos of its healthy eating campaign further.
Trend Themes
1. Mindful Eating - Opportunity for businesses to develop products or services that promote mindful eating habits among young demographics.
2. Role Model Marketing - Disruptive innovation opportunity lies in leveraging partnerships with influential figures or organizations to promote healthy eating.
3. Esports Integration - Businesses can explore the integration of eSports culture with health-focused campaigns to engage younger audiences.
Industry Implications
1. Kitchen Appliances - Manufacturers can innovate kitchen appliances that facilitate and encourage healthy eating habits.
2. Sports Partnerships - Opportunity for sports organizations to align with companies promoting healthy eating through mutually beneficial partnerships.
3. Esports Sponsorship - Companies can sponsor eSports events or teams to promote the message of healthy eating and reach a wide audience.
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