Umbro and Over the Pitch Unite to Debut a New Collection
References: overthepitch & soccerbible
Umbro Korea is celebrating its 100th anniversary by launching a new collaboration with the South Korean studio Over the Pitch. The partnership will see the release of a collection of international and club jerseys for sports fans. The collection features reimagined versions of classic kits from prominent football clubs such as Manchester City, Manchester United, Chelsea, Inter Milan, Ajax, Brazil, and England.
The reinterpretations capture the essence of each team's iconic style, allowing fans to celebrate their favorite clubs in a contemporary context. All of the jerseys feature OTP's reworked designs, which preserve the distinctive elements and key identifiers from the original designs while incorporating OTP's unique branding and modern messaging.
The collection is available on the Over the Pitch website.
Image Credit: Umbro, Over the Pitch
The reinterpretations capture the essence of each team's iconic style, allowing fans to celebrate their favorite clubs in a contemporary context. All of the jerseys feature OTP's reworked designs, which preserve the distinctive elements and key identifiers from the original designs while incorporating OTP's unique branding and modern messaging.
The collection is available on the Over the Pitch website.
Image Credit: Umbro, Over the Pitch
Trend Themes
1. Anniversary-celebration Collaborations - Explore new partnerships between brands and creative studios to commemorate milestones and offer unique collections to consumers.
2. Retro-modern Jersey Revivals - Discover reimagined sports jerseys that blend classic design elements with modern aesthetics to appeal to nostalgic fans and contemporary consumers alike.
3. Iconic Team Style Reinterpretations - Experience redesigned jerseys that capture the essence of famous football clubs, providing fans with updated versions of beloved team apparel.
Industry Implications
1. Fashion-apparel - Embrace the fusion of sports heritage and contemporary design in the fashion-apparel industry through exclusive jersey collaborations and reinterpretations.
2. Sports-merchandising - Explore innovative approaches to sports merchandising with limited-edition jersey collections that cater to fan nostalgia and current trends.
3. Creative-collaborations - Tap into the power of creative partnerships in the industry to breathe new life into iconic team designs and engage consumers in unique commemorative experiences.
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