Pop culture and entertainment are a huge focus of the top October 2015 publicity stunt ideas. With the release of many new insalments from favorite franchises, brands are capitalizing on the excitement. This is most apparent in the release of the limited edition Pepsi Perfect bottles, which coincide with the launch of Back to the Future II. Similarly, Starbucks launched a set of galactic Frappuccinos inspired by Star Wars only on Force Friday.
In the theme of movies, TV and streaming entertainment, one of the most outrageous stunts is the Catch-Up Grant from Samsung. Over the course of 100 days, a single participant will be able to binge watch their favorite shows from the peace and quiet of a monastery—the best part of all is that the participant will be compensated for their time spent away from the real world.
Top 30 Publicity Stunt Trends in October

30
Mobile Mattress Showrooms
The Napmobile Presented by Casper Allows Consumers to Test Mattresses

29
Morbid Delivery Coffins
Coolstuff.com Will Deliver Your Order in a Life-Sized Custom Coffin

28
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
27
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
26
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
25
Hidden Domestic Abuse Marketing
This Home Decor Magazine Will Make You Take a Second Look
24
Sci-Fi Coffee Drinks
These Galactic Frappuccinos are a Star Wars Starbucks Collaboration
23
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
22
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
21
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
20
Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
19
Volcanic Hot Tubs
This Hot Tub Design at Tough Mudder Advertises Mineral Water Brand Volvic
18
Democratized Couture Guest Lists
The First Givenchy New York Show Opened Up the Guest List
17
Traveling Pop-Up Theaters
The Adult Swim Pop-Up Drive-In Theater is Touring Across the Country
16
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
15
Pumpkin-Themed Coffee Protests
Nabob is Staging a Cheeky Protest for International Coffee Day
14
Collaborative Beauty Boxes
Birchbox' Collaborative Marketing Campaign Drives Visits to Selfridges
13
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
12
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
11
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
10
Musical Invitation Machines
This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
9
Branded Beauty Pops-Ups
LFW Attendees Can Now Get Styled to Try Out Runway Looks
8
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
7
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
6
Multi-Brand Burger Proposals
This McWhopper Burger Invitation Honors International Peace Day
5
Futuristic Film Beverages
These 'Pepsi Perfect' Bottles Celebrate Back to the Future II
4
Mysterious Drive-Thru Stunts
Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
3
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
2
Pizza-Promoting Gaming Networks
The Legends of Gaming Channel is Sponsored by Pizza Hut
1
Soapy Bus Tickets
These Public Transportation Tickets Can Also Be Used to Wash Hands
Related Ideas
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Stress-Reducing Garbage Initiatives
The Hefty Brand Launches its 'Trash Time Out' Campaign
Reimagined Smartphone Campaigns
The 'Pixel In The Clutch' Campaign Highlights AI Phone Features
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Irish Stout Campaigns
Guinness Unveiled its St. Patrick’s Day Campaign
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Beloved Mascot-Powered Anniversary Events
The Goodyear Blimp Celebrates 100 Years
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Holiday Party-Themed Spots
Johnnie Walker x Uber Eats Bring ‘Squid Game’ to Holiday Parties
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Pop Culture-Inspired Beverage Campaigns
Accelerator Active Energy Partners with Travis Kelce
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Meditative Trash Campaigns
Hefty's Trash Time Out Provides Support During the Holiday Season
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Streaming Series Snack Chips
PepsiCo and Netflix Partnered on Squid Game-Themed Snacks
Football Fan-Addressing Soda Commercials
Pepsi's Launches the Football Always Wins Campaign
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Revealing Skincare Pop-Ups
The Secret Ingredient by The Ordinary Challenges Celeb Endorsements
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Opulant Soda Can Designs
Gladiator-Themed Limited-Edition Pepsi Cans Bring Stars to Life
Witchy Musical Juice Refreshments
The Robinsons Wicked Drinks Come with an On-Pack Promotion
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Fantastical Fast Food Menus
Burger King's How to Train Your Dragon Menu Features Fiery Flavors
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Pistachio Marketing Initiatives
Wonderful Pistachios Debuts the Don’t Hold Back Snack
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Soda-Paired Pizza Deals
Pepsi Chase Cars Boost Pizza and Pepsi Pairings to Unlock Maximum Flavor
Cinema-Inspired Donut Ranges
The Krispy Kreme x Hulu Donuts Pay Homage to Movie Snacks
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Canadian Creator-Approved Campaigns
The Hacksmith and Mentos Launch a Fizz-Powered Innovation
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Celebrity-Starring Super Bowl Ads
Taco Bell Recruits Doja Cat for its New Super Bowl Advertisement
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Nostalgic Video Rental Pop-Ups
KitKat is Bringing Back Blockbuster to Help Fans "Break Better"
Throwback OOO Campaigns
KitKat's Auto Reply_Break Turns Out-of-Office Emails into a Break for All
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Icon-Approved Hot Sauce Ads
Paris Hilton x Frank’s RedHot Bring the Heat to Game Day
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Collaboration Soda Dessert Promotions
Baskin-Robbins and Pepsi are Offering Free Floats for a Year
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
TV Game-Inspired Pizza Campaigns
Netflix and Domino's Join on Emergency Pizza Campaigns
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Second-Screen Watch Parties
The E.L.F. TIME Show Was Made to Run Parallel to the Big Game
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
QSR Voting Promotions
The Shake Shack Showdown Will Offer Patrons Free Food
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Cinematic Martial Arts Promotions
Premier Foods and Sony Pictures Celebrate Karate Kid: Legends
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Resolution-Focused Salad Promos
BrightFarms & Instacart Offered Free Salad Kits for Quitter's Day
Beef-Centered Thanksgiving Menus
Pre Brands' Flip the Bird Challenges Seasonal Dining Traditions
Singer-Actress Tropical Soda Spots
Becky G Spotlights Mountain Dew Baja in a Superbowl Teaser
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
BYOB Popcorn Bucket Initiatives
Cinemark Presents the First Bring Your Own Bucket Day
Munchies-Themed Holiday Promotions
Cheba Hut Nugsgiving Celebrates the Brand's Sandwiches
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Celebratory Mexican Cuisine Promotions
Taco John's Month of Mucho Promotion is Arriving for May
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Uninterrupted Pizza Celebrations
Hormel Pepperoni Fans Can Request "PTO" on Pepperoni Pizza Day
Food Allergy Awareness Campaigns
Fare's PSA is Backed by NFL Player Jason McCourty & His Daughter
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Large-Scale Livestream Giveaways
The Big Reward by Fetch Created Second-Screen Engagement for Fans
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign