Pop culture and entertainment are a huge focus of the top October 2015 publicity stunt ideas. With the release of many new insalments from favorite franchises, brands are capitalizing on the excitement. This is most apparent in the release of the limited edition Pepsi Perfect bottles, which coincide with the launch of Back to the Future II. Similarly, Starbucks launched a set of galactic Frappuccinos inspired by Star Wars only on Force Friday.
In the theme of movies, TV and streaming entertainment, one of the most outrageous stunts is the Catch-Up Grant from Samsung. Over the course of 100 days, a single participant will be able to binge watch their favorite shows from the peace and quiet of a monastery—the best part of all is that the participant will be compensated for their time spent away from the real world.
Top 30 Publicity Stunt Trends in October
30
Mobile Mattress Showrooms
The Napmobile Presented by Casper Allows Consumers to Test Mattresses
29
Morbid Delivery Coffins
Coolstuff.com Will Deliver Your Order in a Life-Sized Custom Coffin
28
Soda Brand Factory Visits
This Coca-Cola Brazil Campaign Was a Response to Negative Rumors
27
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
26
Branded Farm Visits
This Hellmann's Brazil Campaign Invited Fans to Its Tomato Fields
25
Hidden Domestic Abuse Marketing
This Home Decor Magazine Will Make You Take a Second Look
24
Sci-Fi Coffee Drinks
These Galactic Frappuccinos are a Star Wars Starbucks Collaboration
23
Professional Headshot Tours
LinkedIn is Touring the US to Give Profile Advice and Headshots
22
Brand Unity Burgers
Burger King Enlisted the Help of Other Restaurants for a Peace Day Burger
21
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
20
Television-Themed Retreats
This Monastery Lets Consumers Binge Watch Their Favorite Shows in Peace
19
Volcanic Hot Tubs
This Hot Tub Design at Tough Mudder Advertises Mineral Water Brand Volvic
18
Democratized Couture Guest Lists
The First Givenchy New York Show Opened Up the Guest List
17
Traveling Pop-Up Theaters
The Adult Swim Pop-Up Drive-In Theater is Touring Across the Country
16
Lyrical Toast Giveaways
MOOV's 'Lyric Toast Van' Gives Away Free Product Trials and Toast
15
Pumpkin-Themed Coffee Protests
Nabob is Staging a Cheeky Protest for International Coffee Day
14
Collaborative Beauty Boxes
Birchbox' Collaborative Marketing Campaign Drives Visits to Selfridges
13
Exclusive Gaming Incentives
O2's Customer Incentive Gives Access to Call of Duty: Black Ops 3 Beta
12
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
11
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
10
Musical Invitation Machines
This Karaoke Machine Invites People Who Sing to 'Rock in Rio'
9
Branded Beauty Pops-Ups
LFW Attendees Can Now Get Styled to Try Out Runway Looks
8
Virtual Reality Orchestras
LA Phil's 'VAN Beethoven' Experience Visualizes Classical Music
7
Deathly Wearable Campaigns
The Mount Pleasant Group's Funeral Home Ad Mocks Wearable Devices
6
Multi-Brand Burger Proposals
This McWhopper Burger Invitation Honors International Peace Day
5
Futuristic Film Beverages
These 'Pepsi Perfect' Bottles Celebrate Back to the Future II
4
Mysterious Drive-Thru Stunts
Mcdonald's 'Good Times' Campaign Films Unknowing Restaurant Visitors
3
Flying Car Campaigns
Cadillac Airlifts Its Newest Car for a Surprise Product Launch
2
Pizza-Promoting Gaming Networks
The Legends of Gaming Channel is Sponsored by Pizza Hut
1
Soapy Bus Tickets
These Public Transportation Tickets Can Also Be Used to Wash Hands
Related Ideas
Celebrity-Fronted Mobile Game Commercials
Supercell Debuts Squad Busters with an Exciting Campaign
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Cartoon-Inspired Beverage Collaborations
Joyburst Partners with Disney and Pixar's Inside Out 2
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Promotional Game-Themed Collabs
Microsoft Partnered with Several CPG Brands to Offer Xbox Rewards
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Eco-Friendly QSR Trials
NextGen Consortium Partners with 30 California QSR on Reusable Cup Trial
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Thematic Super-Villain-Inspired Makeup Campaigns
NYX Launches the 'Who Stole Halloween?' Campaign
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Digital-First Scavenger Hunts
Chipotle Opts for Influencer Marketing for its Giveaway Promotion
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Halloween-Inspired Snacks
Mars Has Released Its Halloween Lineup, Which Includes Seven Products
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Exclusive Spooky Sodas
Beetlejuice Beetlejuice Inspired a Limited-Edition Fanta Flavor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Video Game-Based Prize Packages
This KRAFT Mac & Cheese x Nintendo Collab Boasts Game Elements
Witchy Musical Juice Refreshments
The Robinsons Wicked Drinks Come with an On-Pack Promotion
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Dog-Focused QSR Campaigns
The Hot Dog on a Stick Dog Days of Summer Campaign Treats Pooches
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Soda-Paired Pizza Deals
Pepsi Chase Cars Boost Pizza and Pepsi Pairings to Unlock Maximum Flavor
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Celebratory Musical Snack Campaigns
This Butterkist Wicked Promotion Celebrates the Upcoming Movie
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Discounted Cafe Drink Promotions
Starbucks Yay Day is Happening in November for Rewards Members
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Collaboration Soda Dessert Promotions
Baskin-Robbins and Pepsi are Offering Free Floats for a Year
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Spooky Film-Celebrating Cases
Velvet Caviar Releases its Beetlejuice Tech Collaboration
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Time Capsule-Style Branding Campigns
Coors Light & Patrick Mahomes Present a Unique Project
Late-Night QSR Vehicles
The Student Tour Campaign Shortens the Trip from the Club to Taco Bell
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Football-Themed Pizza Promotions
Little Caesars & NFL Debut HOT-N-READY Giveaways & Getaways
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Reusable Cup Programs
Starbucks is Participating in a City-Wide Collaborative Reuse Project
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Snack-Branded Beverage Cups
bp and Frito-Lay North America Collaborated for Drink Cup Branding
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Seasonal Halloween Marketing Promotions
Welch's Fruit Snacks Unveils its MVP Goals for Halloween
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
QSR Movie Merch Collections
Arby’s x GOOD BURGER 2 Merch Celebrates the Upcoming Movie
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Taco-Based Reward Promotions
Taco John’s Marked National Taco Day This Year
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Sustainable Personal Cup Initiatives
Starbucks is Allowing Personal Cups to Be Used Again
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Munchies-Themed Holiday Promotions
Cheba Hut Nugsgiving Celebrates the Brand's Sandwiches
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Beef-Centered Thanksgiving Menus
Pre Brands' Flip the Bird Challenges Seasonal Dining Traditions
Burger Month Rewards Programs
Wayback Burgers Commemorates National Hamburger Month
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Post-Football Holidays
Drumstick is Petitioning for #DrumstickMonday After the Big Game
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
branded Cheeseburger-celebrating initiatives
Wayback Burgers celebrated National Cheeseburger Day
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Uninterrupted Pizza Celebrations
Hormel Pepperoni Fans Can Request "PTO" on Pepperoni Pizza Day
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Dystopian TV Series Meals
Grubhub's Nuka-Blast Burger Meal Celebrates the New 'Fallout' Series
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Sponsored Esports Watch Parties
OpTic Gaming Taps Smoothie King for Call of Duty Watch Parties
Parent-Rewarding Burger Promotions
This Wayback Burgers Promotion Rewards September Baby Parents
Otherworldly Sandwich Delivery Promotions
Subway Ultimate Footlong Offering Marks World UFO Day
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Ardent Entertainment Campaigns
Steve Harvey Narrates the New Abu Dhabi Calendar Campaign
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes