These Millennial socializing examples range from niche crowdsurfer workouts to craft beer college courses. While Grand Rapids Community College's craft brewing program helps students turn their passion for local beers into a fulfilling hobby or career, examples like Gym Box and Stubhub's fitness event are designed to appeal to concert goers with an appreciation for non-traditional workouts.
Other Millennial socializing innovations to take note of include immersive art events that combine installation pieces with artisanal food and beverage offerings, along with supermarket wine popups that make luxury more accessible.
Prizing memorable experiences offer material goods, Millennial audiences are sure to love these interactive, educational and most imporatantly, fun events. Rounding off this list are dine-in movie theater experiences that are inspired by nostalgia and zero gravity music festivals that combine daring stunts with exciting brand activations.
35 Millennial Socializing Innovations
57
Cosmetic Cafe Pop-Ups
Glossier at Rhea’s Cafe Offers a Place to Shop, Socialize and Eat
56
Immersive Brewery Tours
Toronto's Beer Lovers' Tour Company Highlights the Best Brews in the City
55
Experiential Beauty Activations
Rihanna and Sephora Tailored the Summer Body Launch to Millennials
54
Gen Z Cosmetic Stores
'Riley Rose' is Forever21's Newest Conceptual Beauty Store
53
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
52
Craft Beer College Courses
This New College Program Gets Students Ready for the Beer Industry
51
Underground Sneaker Events
adidas Originals' EQT Sneaker Release Was Hosted in a Parking Garage
50
Upcycled Pub Interiors
Hong Kong's Crafty Cow Gastropub Makes Use of New and Reclaimed Materials
49
Mini Golf Bars
'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech
48
Debuting Designer Pop-Ups
Cherry Los Angeles' Introductory Pop-Up Store is Red-Accented
47
Experimental Urban Brewpubs
Toronto's 'Halo Brewery' Specializes in Unique Flavor Combinations
46
Steampunk Submarine Pubs
6th-Sense's Bar Interior Design Creates the Feeling of Being Undersea
45
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
44
Lyric-Transmitting Beer Cups
The Brahma Valley Music Festival Featured Helpful 'Copokê' Glasses
43
Immersive Hotel Activations
This Recent Pop-Up Event Helped Celebrate the Launch of W Shanghai
42
Sensory Retail Pods
The Benetton Pop-Up Cubes Embrace an Immersive Marketing Approach
41
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
40
Transformative Art Festivals
This City-Wide Art Initiative in Arkansas Creates an Outdoor Gallery
39
Self-Serve Pub Bars
The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
38
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
37
Millennial-Focused Cruise Tours
Kesha's Weird & Wonderful Rainbow Ride is a Cruise Ship Festival
36
Rugby-Themed Beer Gardens
Toronto Wolfpack Rugby and The Craft Guys Partner for Local Games
35
Helicopter Yoga Excursions
This Luxury Yoga Experience Helps People Find Peace in Remote Areas
34
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
33
Mobile Nitro Brew Bars
Shift Coffee Bar Offers Artisanal Beverages on Wheels
32
Beer-Pong Inspired Party Games
The 'PlingPong' Ping Pong Game is Suitable for Players of All Ages
31
Robotic Cocktail Makers
This Robotic Mixologist is Powered by People’s Tweets
30
Illuminated Music Festival Flowers
These Music Festival Lights Take the Shape of a Large Flower
29
Dine-In Movie Theates
This Cinema Boasts a From-Scratch Kitchen and Full Bar
28
Festival-Commemorating Beer Art
Bud Light's Sxsw Branding Offers a Diversion for the Brand
27
Disney-Inspired Bottomless Brunches
'When You Wish Upon A Brunch' Takes Place at The Aeronaut
26
Unassuming Cocktail Lounges
The 'Downtown Cocktail Room' Serves Up Complex Drinks in a Cozy Space
25
Tiki-Themed Pop-Ups
'The Coconut Club' is a Theatrical Tiki-Themed Pop-Up Restaurant
24
Virtual Reality Jewelry Mirrors
Swarovski Hosted the Sparkle Pop-Up to Connect with Millennials
23
Curated Millennial Vacations
Thrillist is Offering Authentic City-Based Trips for Millennials
22
Avocado-Centric Exhibits
'Guaclandia' Promises an "Instagrammable Avocado Experience"
21
Avocado-Themed Music Festivals
Avocado Oil Company Chosen Foods is Sponsoring 'Avolution Fest'
20
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
19
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
18
Beer Pairing Snack Menus
'Banger Brewing' Pairs Each of Its Brews with a Tasty Snack
17
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
16
Exploration-Focused Hotels
The Assembly Hotel Brand Encourages Millennial Travelers to Explore
15
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
14
Smart Beer Dispensers
The Pubinno Touch Screen Draft Beer System Improves Efficiency and Service
13
Social Blockchain Campaigns
Bacardi Blockparty Used Blockchain to Send Out Event Invitations
12
Nostalgic Automotive Pop-Ups
Renault is Introducing Its Clio Model as "the Original Millennial"
11
Bottomless Wine Devices
This New Technology Lets Scientists Create Endless Sources of Wine
10
Social Juice Bar Tours
Juice Crawl is Like a Pub Crawl for Those Who Enjoy Green Juice
9
Crowdsurfer Workout Classes
Gym Box and Stubhub Teamed Up to Offer a 'Crowd Surf Ready' Class
8
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
7
Traveling Latin Food Events
Vancouver's Sabores CDMX Festival Celebrates Mexico City's Fare
6
Anime-Themed Pubs
Abbotts Hotel in Australia Featured a Pokémon Menu for a Limited Time
5
No-Frills Bartending Schools
Toronto's BareBones Bartending School Makes Mixology More Accessible
4
Tea-Based Cocktail Bars
The 'Brew' Pub Only Serves Hot Loose Leaf Tea & Cool Tea Cocktails
3
Banned Music Concerts
Forbidden Songs is a Live Event That Will Feature Banned Music from All Over
2
Boozy Seafood Marathons
Le Marathon du Medoc Feeds Racers On the Course With Oysters and Wine
1
Operatic Beer Pairing Events
'Hopera' Pairs Beers with Famous Arias
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Creativity-Centered Workshops
Gap's Workshop Initiative Empowers Local Makers in San Francisco
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Mindfulness-Promoting Walking Clubs
Self Space's Walk Club is an Exercise in Mindfulness
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Gen Z Voter Engagement Initiatives
Yuzu's Asian American Youth Election Campaign Features Boba
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Pop Culture Bars
Basic is Building a Sports Bar for Pop Culture Fans
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
New-Generation Artful Urban Hubs
IED and CampusX Join Forces on the Pixel Project
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Communal Social Health Clubs
STUDIO K Designs the BIÂN to Celebrate Third Anniversary
Community-Focused Movie Screenings
'Join or Die' Screenings Aims to Foster Real-Life Connections
Industrial Artisan Baking Products
GoodMills Innovations Slow Milling Ingredients are Natural
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Comprehensive Modern Fitness Studios
KINRGY Opens Its First Physical Studio in West Hollywood
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Youth-Focused Financial Literacy Guides
Lakefront Finance Targets Gen Alpha, Gen Z & Millennials
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Student-Specific Real-World Freelance Projects
Upwork Partners with Podium Education
Co-Creating Consumer Communities
The Sam's Club Member’s Mark Community Provides Valuable Feedback
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Gin-Paired Popcorn Snacks
Popcorn Kitchen & Craft Gin Club Joined Forces to Delight Gen Z
Friend-Finding Dinners
Timeleft Fights Big-City Loneliness by Matching Strangers for Dinner
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Broken Bike Lock Furniture
Design Students Showcase the People and Places Exhibition
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Job-Themed Obstacle Courses
Mike's Jobstacle Course Challenges People to Experience "Easy" Work
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Company Culture-Enhancing Communication Tools
Motivosity Has Unveiled a New Feature Called Spaces
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Surfing-Centric Podcast Series
This Podcast Was Created By 805 Beer and the World Surf League
Community-Oriented Meetup Apps
The 'Flying Pig' App Connects People for Hanging Out
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Entrepreneur Support Communities
Hustle Cafe is an Online Space for Founders to Connect and Grow
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Streetstyle Flavor Campaigns
Old El Paso's Turn It Up Entices Gen Z to Try Its Street Vibes Range
Engaging Remote Work Solutions
Crewting Transforms Isolated Remote Workers into Teams
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Irish Esports Circuits
Nativz Gaming and Rí-Rá Irish Lager Launch an Esports Collegiate Series
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Personalized Film Apps
Movie Me Helps Individuals Discover New Movies
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Growth-Based Marketing Platforms
Crowdtiv Connects Mentors and Mentees to Grow Businesses
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Fitness Social Networks
Uni-Train Provides Tools for Fitness Instructors to Promote Their Services