Swarovski Hosted the Sparkle Pop-Up to Connect with Millennials
Ellen Smith — November 30, 2017 — Fashion
References: shopsquareone & psfk
Settling on one piece of high-end jewelry can be hard as consumers are typically presented with a limited ability to try on the delicate goods, so, Swarovski recently hosted an event dubbed the Sparkle Pop-up, which invited consumers to try on virtual jewelry, with an interactive mirror.
While standing in front of the mirror, guests could browse and assess various glistening looks, in an immersive manner that eliminated the pressure typically associated with jewelry stands. Also at the event, was the brand's luxurious 'Swarovski Crystal Tree,' which was covered in 1,500 crystals.
The event was hosted at Ontario's Square One shopping center, and served as an effort for the brand to better connect with a Millennial generation.
While standing in front of the mirror, guests could browse and assess various glistening looks, in an immersive manner that eliminated the pressure typically associated with jewelry stands. Also at the event, was the brand's luxurious 'Swarovski Crystal Tree,' which was covered in 1,500 crystals.
The event was hosted at Ontario's Square One shopping center, and served as an effort for the brand to better connect with a Millennial generation.
Trend Themes
1. Virtual Reality Jewelry Try-on - The use of virtual reality technology to allow consumers to try on jewelry in an immersive and pressure-free way.
2. Interactive Mirror Experiences - The integration of interactive mirrors to provide engaging and personalized experiences for consumers while trying on jewelry.
3. Connected Retail Experiences - The use of pop-up events and interactive technologies to connect with and cater to the preferences of Millennials in the retail industry.
Industry Implications
1. Jewelry Retail - The jewelry retail industry can embrace virtual reality try-on technology to enhance the shopping experience and increase consumer engagement.
2. Fashion Retail - Fashion retailers can adopt interactive mirror experiences to provide customers with personalized and interactive fitting rooms.
3. Event Planning - Event planners can incorporate virtual reality and interactive technologies to create unique and memorable experiences for attendees.
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