Bud Light's Sxsw Branding Offers a Diversion for the Brand
Mishal Omar — February 15, 2017 — Lifestyle
References: thedieline
The annual festival South by Southwest is sponsored in part by Bud Light and the brand enlisted the artist Nate Duval to create its beer art for the festival, for the second year in a row.
The purpose of the packaging is to embody the culture and "vibe" of the city SXSW is based in, namely Austin. As a result, Nate Duval wanted to create an illustration that was both energizing and that captures the general feel of the event. The final product, which goes on the brand's beer cans and bottles for the upcoming event, is vibrant and makes good use of color. At the bottom of the image is a city skyline, while the rest is made up of vivid, somewhat abstract art.
Bud Light's beer art by Nate Duval works to capture the essence of both SXSW and Austin's culture.
The purpose of the packaging is to embody the culture and "vibe" of the city SXSW is based in, namely Austin. As a result, Nate Duval wanted to create an illustration that was both energizing and that captures the general feel of the event. The final product, which goes on the brand's beer cans and bottles for the upcoming event, is vibrant and makes good use of color. At the bottom of the image is a city skyline, while the rest is made up of vivid, somewhat abstract art.
Bud Light's beer art by Nate Duval works to capture the essence of both SXSW and Austin's culture.
Trend Themes
1. Festival-commemorating Art Packaging - Brands sponsoring festivals can leverage commemorative art packaging designs that embody the event's culture and vibe.
2. Vibrant Abstract Art Branding - Brands can incorporate colorful and abstract art in product packaging to create a lively and energetic image.
3. Collaborative Artistry Branding - Collaborating with artists to design product packaging can add a unique touch of creativity and personalization to brands.
Industry Implications
1. Beverage - Beverage companies can create commemorative packaging designs for sponsored festivals to showcase their products.
2. Art - Artists and illustrators can partner with brands to bring their creative designs to life in product packaging.
3. Event - Event planners and organizers can leverage distinctive packaging designs to enhance the overall visual appeal of their events.
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