These millennial media innovations range from mobile lifestyle platforms to search engine loyalty programs that reward Internet users with perks that cater to their interests and personality traits.
Fueled by the generation's appreciation for social media and technology, these interactive film trailers, stylish lifestyle apps and virtual reality film experiences are all about sensory marketing that leaves a lasting impact on consumers.
In addition to experimenting with virtual reality platforms and gamification, these millennial media innovations also include live stream music videos -- created with the help of real-time social media platforms like Periscope -- and personalized marketing campaign that appeal to niche interests while inspiring consumers to get creative both through tools like artistic apps or social media contests.
30 Millennial Media Innovations

30
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise

29
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
28
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
27
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
26
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
25
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
24
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
23
VR Action Movie Experiences
This Insurgent Film Short Gives Fans an Immersive Experience at SXSW
22
Rapid Photo Book Apps
The TripPix App Lets Millennials Quickly Create Nifty Photo Books
21
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
20
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
19
Free Telecommunication Apps
The Line App is a Great Platform for Brands Targeting Millennials
18
Interactive Fashion Lounges
The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
17
Search Engine Loyalty Programs
The Bing Rewards App Provides Perks to the Platform's Users
16
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
15
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
14
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
13
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
12
Collaborative Video Sharing Apps
The Ferris App Lets You Edit, Share and Augment Mobile Video
11
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts
10
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
9
Interactive Interstellar Events
NASA at SXSW Gives a Hands-On Look at Technology and Exploration
8
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
7
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
6
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
5
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
4
Millennial Lifestyle Platforms
The Bustle Mobile App Appeals to Female Pop Culture Fans
3
Collaborative Camera Apps
The DSPO Mobile AppLet Multiple Users Capture and Share Images
2
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
1
Interactive Fireworks Guides
UrbanDaddy's Fourth of July Map Shares the Best Fireworks Locations
Related Ideas
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Social Media Platform Alternatives
Fantribe Relaunches Its Platform S an Alternative to TikTok
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Personalized Entertainment Discovery Apps
Jim Lidestri's MoxieJam Focuses on Music, Movies & TV
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Influencer Marketing Platforms
Aspire Introduced its 'YouTube Shorts Integration'
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Decentralized Social Apps
Pixelfed Introduces Dedicated Mobile Apps for iOS and Android Users
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Broadcast TV Cellphones
The Lava and HMD Phones Offer Direct-to-Mobile (D2M) Streaming
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Creative Playlist Generators
Spotify AI Playlist Turns Ideas Into Personalized Music Experiences
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Transformative Social Media Platforms
WeAre8 is Designed to Prioritize Users Over Algorithms
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Meetup-Encouraging Social Networks
The 'Mozi' Private Social Network Facilitates IRL Meetings
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Scrolling Video-Based Social Medias
Bluesky Launched a New 'Trending Videos' Feature
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
AI-Driven Messaging Platforms
Movable Ink Has Introduced Significant Enhancements to Da Vinci
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Second-Screen Movie Experiences
Meta's Movie Mate Technology Engages Film Viewers
Digital Taste Profiles
The Shelf App Creates Comprehensive Media Consumption Analytics
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Communal Social Video Features
Instagram Blend Create Communal Reel Playlists with Friends
Music-Based Car Campaigns
Toyota Indonesia Launched 'Toyota Lofi Drive Beats'
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Peer-To-Peer Music Streaming
Join Live Sets and Enjoy Non-Stop Music Streams with StreamDJ
Personalized Digital Payment Platforms
Mastercard One Credential Offers More Flexibility for Gen Z
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Comprehensive Wholesale Retail Platforms
TVCMALL Seeks to Redefine the Wholesale Experience
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
Gen Z Media Agencies
Mediahuis Launches the Gen Z-Focused Creative Agency 72andSunny
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Music Streaming Typeface Updates
Spotify Mix is the Platform's Latest Custom Typeface
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Purpose-Driven Brand Storytelling Platforms
Hellonation Has Debuted Its Edvertising Model
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Creator-Focused All-In-One Platforms
MediaClub.app Serves Creators in the Middle East
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Fan-Focused Engagement Platforms
Fanfix Debuts a Creator Platform with Gen Z Star Avani Gregg
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Digital Gifting Platforms
On Me Makes the Traditional Gift Card Experience Modern & Personal
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Meaningful Connection Platforms
Livebeam Wants to Connect Like-minded People in an Online Space
Social Music Experiences
Dila Connects Users by Creating Friendships Through Playlists
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Personal Mood-Centered Entertainment
Moodflix Offers a Diverse Range of Content Based on Your Mood
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Mood-Based Movie Platforms
'Movie Of Mood' Offers Recommended Picks Based on Moods
Shareable In-App Streaming Players
TikTok is Integrating Spotify Music with its Platform
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Entertainment Tracker Apps
Flickd Lets Users Track, Discuss, and Get Recommendations on Media
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Music Updates Platforms
Music News Provides the Latest Updates on Industry Movements
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Consumer Values-Based Audiences
Givsly Debuts Values-Based Audiences to Streamline Marketing
Live Music Booking Apps
Gig App is an All-in-One Platforms for Artists and Venues
Musician-Connecting Platforms
BandMatch Helps People Discover Nearby Musicians to Create Bands
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Distinctive Asia-Focused Platforms
Feature.Asia Notes Asia's Professional & Cultural Innovators
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Elderly-Catered Journal Concepts
The Dual-Screen Journal Concept Captures Important Memories
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados