These millennial media innovations range from mobile lifestyle platforms to search engine loyalty programs that reward Internet users with perks that cater to their interests and personality traits.
Fueled by the generation's appreciation for social media and technology, these interactive film trailers, stylish lifestyle apps and virtual reality film experiences are all about sensory marketing that leaves a lasting impact on consumers.
In addition to experimenting with virtual reality platforms and gamification, these millennial media innovations also include live stream music videos -- created with the help of real-time social media platforms like Periscope -- and personalized marketing campaign that appeal to niche interests while inspiring consumers to get creative both through tools like artistic apps or social media contests.
30 Millennial Media Innovations
30
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
29
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
28
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
27
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
26
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
25
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
24
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
23
VR Action Movie Experiences
This Insurgent Film Short Gives Fans an Immersive Experience at SXSW
22
Rapid Photo Book Apps
The TripPix App Lets Millennials Quickly Create Nifty Photo Books
21
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
20
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
19
Free Telecommunication Apps
The Line App is a Great Platform for Brands Targeting Millennials
18
Interactive Fashion Lounges
The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
17
Search Engine Loyalty Programs
The Bing Rewards App Provides Perks to the Platform's Users
16
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
15
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
14
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
13
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
12
Collaborative Video Sharing Apps
The Ferris App Lets You Edit, Share and Augment Mobile Video
11
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts
10
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
9
Interactive Interstellar Events
NASA at SXSW Gives a Hands-On Look at Technology and Exploration
8
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
7
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
6
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
5
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
4
Millennial Lifestyle Platforms
The Bustle Mobile App Appeals to Female Pop Culture Fans
3
Collaborative Camera Apps
The DSPO Mobile AppLet Multiple Users Capture and Share Images
2
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
1
Interactive Fireworks Guides
UrbanDaddy's Fourth of July Map Shares the Best Fireworks Locations
Related Ideas
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Youth Metaverse Advertising Initiatives
Roblox Announced an Advertising Partnership with PubMatic
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Hyper-Personalized Playlists
Spotify is Using Advanced AI to Create a Connection Through Playlists
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Senior-Focused Live Programming
ONSCREEN Introduces a New Pioneering Initiative — ONSCREEN Live
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Members-Only Retail Platforms
Invite-Only Subscription Platform Mile Reshapes Luxury Shopping
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Musical Nut Campaigns
INC's NutTunes Campaign Reaches Gen Z Through Spotify
AI-Driven Messaging Platforms
Movable Ink Has Introduced Significant Enhancements to Da Vinci
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Personalized Podcast Platforms
The 'iListen' Platform Turns Articles into Audio Content
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Paid Online Platform Experiences
The New YouTube Premium Features Elevate the Experience
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
Luxury Adventure Travel Platforms
UNCHARTED Recently Introduced the EVOLVE Multimedia Platform
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Music Streaming Typeface Updates
Spotify Mix is the Platform's Latest Custom Typeface
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Fan-Focused Engagement Platforms
Fanfix Debuts a Creator Platform with Gen Z Star Avani Gregg
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Curated Meal-Time Videos
BingeAndEat Curates Youtube Videos to Enjoy While You Eat Effortlessly
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Meaningful Connection Platforms
Livebeam Wants to Connect Like-minded People in an Online Space
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Personal Mood-Centered Entertainment
Moodflix Offers a Diverse Range of Content Based on Your Mood
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Mood-Based Movie Platforms
'Movie Of Mood' Offers Recommended Picks Based on Moods
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Digital Loyalty Companions
Brew Perks Offers an Easy Way to Track Rewards, Unlock Exclusive Deals
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Emotive Cinematic Experiences
Movies Of Mood Selects Films Based on Your Current Feelings
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Genuine Connection Platforms
Youmetalks Prioritizes Authentic Connection in a Digital Age
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Live Music Booking Apps
Gig App is an All-in-One Platforms for Artists and Venues
Musician-Connecting Platforms
BandMatch Helps People Discover Nearby Musicians to Create Bands
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Seamless Media Organization
Funlistr Keeps Recommendations from Friends in One Centralized Place
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Personalized Film Apps
Movie Me Helps Individuals Discover New Movies
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update