The TripPix App Lets Millennials Quickly Create Nifty Photo Books
Rahul Kalvapalle — June 29, 2015 — Art & Design
References: shutterfly & recode.net
TripPix is an app, developed by Shutterfly, that allows you to make photo books in no time at all whilst sitting at your computer, with the eventual album delivered to you in a matter of days.
This app is in many ways targeted towards millennials, and is optimized to cater to millennials' computer-using habits and attention spans. As an example, the app only makes photo albums in single sittings -- it won't even save new projects that you start making, stop making and try to open again later.
In order to further prompt millennial users to move along, the app doesn't allow you to rearrange your edit photos at all. This means that photo books created through TripPix come to represent users' first ideas or visions, giving them an authenticity that a meticulously planned photo book may not always have. What's great about the app is that it does this whilst embracing the millennial mantra of moving fast and working in bursts.
This app is in many ways targeted towards millennials, and is optimized to cater to millennials' computer-using habits and attention spans. As an example, the app only makes photo albums in single sittings -- it won't even save new projects that you start making, stop making and try to open again later.
In order to further prompt millennial users to move along, the app doesn't allow you to rearrange your edit photos at all. This means that photo books created through TripPix come to represent users' first ideas or visions, giving them an authenticity that a meticulously planned photo book may not always have. What's great about the app is that it does this whilst embracing the millennial mantra of moving fast and working in bursts.
Trend Themes
1. Rapid Photo Book Creation - Disruptive innovation opportunity: Develop an app that allows users to create photo books quickly and easily, catering to the preferences of millennials.
2. Optimized for Millennials - Disruptive innovation opportunity: Create digital tools that cater to millennials' computer-using habits and attention spans, providing a seamless user experience.
3. Authenticity in Photo Books - Disruptive innovation opportunity: Explore the concept of photo books created in a single sitting to capture the authenticity of users' initial ideas or visions.
Industry Implications
1. Photography and Printing - Disruptive innovation opportunity: Introduce new technological advancements to enhance the process of photo book creation and printing for individuals and businesses.
2. App Development - Disruptive innovation opportunity: Create innovative apps that streamline the photo book creation process, providing users with efficient and user-friendly interfaces.
3. Online Retail and Delivery - Disruptive innovation opportunity: Develop efficient logistics and delivery systems to enable fast and reliable delivery of customized photo books to customers.
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