UrbanDaddy's Fourth of July Map Shares the Best Fireworks Locations
Jana Pijak — June 3, 2015 — Autos
References: urbandaddy & blog.hubspot
When examining Fourth of July marketing that is both inventive and engaging, UrbanDaddy's interactive fireworks guide comes to mind. The lifestyle and media company shared the guide with NYC readers right before Independence Day last year and choose to market themselves in a way that was non-traditional.
Their interactive fireworks guide gave readers a map of the best viewing spots in New York City and suggested a myriad of locations across the urban capital. Whether planning to host a viewing party in their neighbourhood or across town, city dwellers were able to reference the interactive map when planning their Fourth of July celebration.
Known for its millennial appeal, UrbanDaddy features style, food and drink recommendations and in this case proves that Independence Day tips don't only appeal to a suburban market.
Their interactive fireworks guide gave readers a map of the best viewing spots in New York City and suggested a myriad of locations across the urban capital. Whether planning to host a viewing party in their neighbourhood or across town, city dwellers were able to reference the interactive map when planning their Fourth of July celebration.
Known for its millennial appeal, UrbanDaddy features style, food and drink recommendations and in this case proves that Independence Day tips don't only appeal to a suburban market.
Trend Themes
1. Interactive Event Guides - There is an opportunity for companies to create interactive guides for events to engage customers and offer value-added services.
2. Non-traditional Marketing - Businesses can gain attention by promoting themselves through creative and unconventional methods.
3. Millennial-focused Promotion - Promotions that appeal to the interests and preferences of millennials can be effective in generating brand awareness and loyalty.
Industry Implications
1. Media and Entertainment - Interactive guides and non-traditional marketing can be used to promote entertainment events and experiences.
2. Hospitality and Tourism - Interactive guides can help tourists plan their trips and offer unique experiences, leading to increased customer satisfaction and repeat business.
3. Retail and E-commerce - Interactive guides and marketing campaigns that appeal to millennials can help businesses differentiate from their competitors and reach a younger audience.
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