The top May 2016 entertainment ideas highlight the push for experience-driven activities and the direction in which this is directing consumer expectations.
The MTV brand recently announced it will be reviving its hit early 2000's television show 'Cribs' on Snapchat. The relaunched series will be featured on the brand's Snapchat Discovery Story and is expected to entice older fans of the network while blending that audience with new viewers.
Meanwhile, the IMAX brand has announced a plan for what it is calling the IMAXShift program, which will see movie theaters repurposed into venues for immersive spinning classes. The progression toward fitness routines that blend work and play is best demonstrated in experiential events such as the IMAXShift program and suggests consumers are looking to be tricked into doing the work.
Top 40 Entertainment Ideas in May
39
AR Star-Gazing Binoculars
The 'Sternglas Alpha' Digital Binoculars Pack the Power of a Telescope
38
Interactive Football Cleat Launches
This Puma Tricks Event Launched the Shoe in London
37
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
36
Molecular Italian Food Menus
TheMaDCooK Restaurant Boasts Bold Flavor Combinations by Maxim Volkov
35
Treasure Hunt Warehouses
Kouraku Kiln Created a Fun Service to Alleviate Unsold Goods
34
Sky-High Urban Slides
The ArcelorMittal Orbit Building Has Been Outfitted with a Tunnel Slide
33
Weaponized Combat Games
The Unified Weapons Master Game Features Armed Martial Artistss
32
Urban Surf Parks
The URBNSURF Wave Pool Offers Public Surfing With a Simulated Beach
31
Experiential Fitness Events
CLIF Bar's VIP Workout Prepared Toronto for the WWF CN Tower Climb
30
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
29
Sporty Stadium Bedrooms
This Airbnb Rio De Janeiro Accommodation is Inside the Rio Olympic Arena
28
Arcade-Style Gyms
Asphalt Green Transforms Workouts with Technology
27
Immersive Tequila Experiences
The Art of Patrón Event Series Celebrates The Brand's Vision
26
Chic Industrial Event Venues
This Birmingham Venue is Inspired by London's Shoreditch
25
Casual Clubhouse Venues
Nashville's Pinewood Social is a Quaint Retro Entertainment Complex
24
Technicolored Branch Installations
This Emanuelle Moreaux Project Features Hanging Elements
23
Marathon-Centric Hotel Packages
The Mandarin Oriental Barcelona Offers a Package for Runners
22
Texting-Friendly Movie Theaters
AMC Entertainment May Soon Offer Texting-Friendly Auditoriums
21
Southern Art Museum Hotels
The 21c Hotel Louisville is a Hybrid Art Gallery and Boutique Hotel
20
Snapchat Television Revivals
The Cribs Snapchat Series Will See the Relaunch of the MTV Hit
19
Coordinating Group Event Platforms
The Down to Lunch App Lets Users Unite Friends for Activities
18
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
17
High-End Amusement Park Restaurants
The Tiffins Restaurant Bring Gourmet Dining to Disney World
16
Southern Burger Parlors
The Pharmacy in Nashville is a Burger Parlor and Beer Garden
15
VR Cooking Shows
The 360° Meals at Samsung Series Combines Gourmet Food with VR Technology
14
City-Wide Pillow Fights
This Urban Pillow Fight Takes Place in the Heart of Toronto
13
Pop-Up Cocktail Lounges
The Cumberland Pop-Up Bar Offers Signature Drinks and Cocktails
12
Virtual Reality Museums
The Tennessee State Museum Will Appeal to a New Generation with VR Tech
11
Immersive Cycling Programs
The IMAXShift Turns Exercise into an Enveloping Outdoor Experience
10
Kid-Friendly Festival Events
The UK's Curious Arts Festival Hosts Creative Workshops for All Ages
9
Interactive TV Shows
The Twilight Zone Reboot Will Be a Cross Between a Movie and a Game
8
Kid-Friendly Entertainment Apps
The BBC iPlayer Kids App Provides Suitable Content for Young Ones
7
Multi-Sensory Cinema Seating
Cineplex's 4DX Enhances Movies with Snow, Scents, Vibrations and More
6
Interactive VR Experiences
Limitless Entertainment's Gary the Gull Employs Pixar Principles
5
Motion Movie Theatres
The Cineplex 4DX Experience Offers Fully Immersive Film Viewing
4
Virtual Reality Field Trips
Lockheed Martin Turned School Bus Windows into Panels for Viewing Mars
3
Family-Friendly Resort Passes
This Theme Park Offers Discounts for Parents and Toddlers
2
Virtual Opera House Tours
The Sydney Opera House Experience Includes a 360-Degree Virtual Tour
1
Immersive Fantasy TV Intros
This Game of Thrones Intro Lets Fans Explore Westeros in 360 Degrees
Related Ideas
Themed Celebrity Activations
Sheraton Centre Toronto will Host Numerous Taylor Swift Experiences
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Colosseum Experiences
PEPSI x Regal Celebrate Gladiator II with the 'Pepsi COLAsseum'
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Icon-Led Travel Experiences
Airbnb Icons Offers Experiences Hosted by Icons in Music, Film, & More
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Streaming Series Games
Netflix Stories Invites Viewers to Participate in Their Own Adventures
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Immersive Sports Fan Platforms
Sony's FavoriteSpace™ Caters to the Sports Fan Communities
Edgy Futuristic Activations
The Oakley Exoplanetary Bunker in Paris is Otherworldly
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
QSR-Inspired Interactive Metaverses
McDonald's Singapore Launched the My Happy Place Metaverse
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Film-Inspired Whimsical Rental Homes
Airbnb Adds the Latest Addition to its Icons Program
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Coffee Pop-Ups
Ninja will Host the Ninja Luxe Café 'House of Vibes' Event in NYC
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Iconic Vacation Itineraries
Intrepid Travel Launches Epic Vacays Inspired by Blockbuster Films
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Kids' Entertainment Initiatives
Yoto x CF Shopping Centers will Offer Summer Programming for Kids
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Revolutionary Fitness Experiences
Fred Fitness Boasts a Gym with AI-Driven Workouts
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Immersive Art Escape Rooms
Daydream Adventures Traps Players in an Enchanted Forest or Sci-Fi Cave
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Legendary Arena Events
Airbnb Launches the Ultimate Gladiator Experience at the Colosseum
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Digital Map AI Enhancements
Google Maps Update Brings AI-Powered Exploration Tools
Mall-Based Indoor Adventure Parks
Elev8 Fun is Coming to Miami International Mall
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Streaming Service Installations
Hulu Returns to Comic-Con San Diego with its Animayhem Activation
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Record-Breaking Rental Pop-Ups
P2P Rental Platform By Rotation Has a Five-Storey Space in London
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Streaming Platform Dining Experiences
KTV's U Presents a TV Dinner Pop-Up Event
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Immersive 3D Fitness Games
Ergatta’s Latest Fitness Offering is the Wavelength Game
Residential Digital Fitness Platforms
FIIT's Initiative Boosts Wellness in Residential Settings
Active Family Restaurant Experiences
The Chuck E. Cheese Adventure Zone Concept is Engaging
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Chic Contemporary Fitness Studios
Jaybird Emphasizes Mindfulness and Accessibility
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Mixed Reality Workout Classes
FitXR Slam Has Over 1,000 Classes Available
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Comprehensive Modern Fitness Studios
KINRGY Opens Its First Physical Studio in West Hollywood
Influencer-Based Gaming Activations
Niantic Taps Google to Recruit Creators for Pokémon GO Fest
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Immersive Keyboard-Focused Events
Logitech's Pop Icon Keys Event Merges Technology and Expression
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Active Entertainment Systems
Nex Playground Gets People Moving at Home
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Student Travel-Entertainment Experiences
LVIN Offers Spring Break Adventures for 2025
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Personal Mood-Centered Entertainment
Moodflix Offers a Diverse Range of Content Based on Your Mood
Immersive Audio Experiences
The Sphere in Las Vegas Features the ‘XO Audio’ Element for Music
Manga-Inspired Museum Exhibits
The Museum of the Moving Image Presents a Yu-Gi-Oh! Experience
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Boundless Art Exhibitions
The Frameless Experience Showcases Iconic Art Beyond Reality
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Immersive Space Exhibitions
‘Beyond the Light’ Immerses Guests in NASA’s Scientific Discoveries
Film Chronicle Documentaries
HBO Presents the New MoviePass, MovieCrash Documentary
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Light Garden Installations
Imaginarium360 is an Immersive Walkthrough Garden Event
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Immersive Balloon Experiences
The Balloon Story Pop-Up Event is Whimsical and Imaginative
Enhanced Strength Training Programs
SH1FT Fitness Collaborates with 24 Hour Fitness
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader