This list of March 2019 social media trends ranges from selfie skincare lines to spring break dating apps and explores the various ways brands are leveraging online platforms to better connect with consumers.
Tinder is a popular dating app for Millennials, and recently the platform launched a feature which enables young people to meet up with potential dates while on spring vacation. The feature offers special badges one can post on their profile. These badges say the location they'll be visiting for the mid-semester break, encouraging college-aged students to meet other people abroad.
In another interesting branding effort, the skincare line Rohto Pharmaceutical’s released its Skin Aqua Sunblock, which arrives with a label that features backwards-printed text, encouraging consumers to take mirror selfies with the product.
Top 50 Social Media Trends in March
48
Chic Ice Cream Stores
Milk Train's Shop is Characterized by an Instagram-Friendly Aesthetic
47
Collaborative Clothing-Free Pop-Ups
Snapchat and LEGO Wear Boast an Augmented Reality Store
46
Social Media Brand Engagements
McDonald's is Taking a Stab at Balenciaga's Slip-On Shoes
45
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
44
Authentic Post-Childbirth Campaigns
Mothercare's Newest Campaign Champions 'Body Proud Mums'
43
Scrolling Food-Ordering Campaigns
KFC Middle East's 'Scroll Thru' Feeds Social Media Users
42
Creatively Remixed Ice Creams
The Exclusively Limited-Edition 'Tasty Ice Cream' Reinvents Classics
41
Inflatable Mobile Broadcast Studios
DropKey Studio in a Bag Offers Backgrounds for Streamers
40
Subtle Social Media Commentary
Ezequiel Pini's Project for Six N. Five Criticizes Social Media
39
Final Season Teaser Posters
HBO's 20 Game of Thrones Posters are Quite Mysterious & Foreshadowing
38
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
37
Charcoal Pasta Restaurants
Toronto's SÔS Restaurant Will Serve Up Instagrammable Dishes
36
Cartoon-Inspired Pop-Up Art Shows
SlumpyKev Taps the Childhood Nostalgia of the 2000s
35
Millennial Motherhood Publications
Millennial Mom Magazine Highlights Fashion, Lifestyle and More
34
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
33
Gen Z Foodie Blogs
Zoë Bridge's Recipes and Tips Make It Easier to Follow a Healthy Lifestyle
32
Selfie-Ready Skincare Packaging
Rohto Pharmaceutical’s Skin Aqua Sunblock Features Backwards Text
31
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
30
Personalized Travel Deal Chatbots
The 'Travel Professor' Lets Users Pinpoint the Best Deals
29
Next-Gen Modeling Platforms
FMO Directly Connects Online Retailers and Aspiring Models
28
AR Art Gallery Lenses
Snapchat's Virtual Art Gallery Celebrates Black History Month
27
Brunch-Inspired Cosmetic Collections
ColourPop & Zoella Launched a Food-Themed Makeup Collection
26
Empowering Black Dad Podcasts
Dope Black Dads Explores the Male Parenting Experience
25
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
24
Ephemeral Virtual Pop-Ups
LEGO's Pop-Up Features Goods That Can Only Be Purchased Via Snapchat
23
Social Nightlife Planning Apps
'Nighthero' Lets Users Strategize Their Night on the Town
22
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
21
Social Media Phone Features
Samsung's Instagram Mode Makes for a Seamless Social Media Experience
20
Data Privacy Chat Apps
The 'Millijoin' Messenger App Doesn't Have Ad Targeting or Data Capturing
19
Upcycled Olympic Apparel
The ASICS Reborn Wear Project Turns Old Sportswear into Olympic Outfits
18
World Traveler Delivery Platforms
The 'Shippa' App Lets Travelers Deliver Packages by Hand
17
Spring Break Dating Apps
Tinder's Spring Break Mode Helps Users Find Flings
16
Mom-Friendly Fitness Tips
YouTube's Naturally Britanny Shares Her Stay At Home Mom Workout Routine
15
Humorous Dry Shampoo Commercials
Old Spice Flaunts Its Dry Shampoo in a Cheeky Car-inspired Video
14
Reality Star Parenting Channels
'Moms With Attitude' Stars Jersey Shore's Snooki and J-WOWW
13
Vivid Guru Makeup Brushes
Jeffree Star and Morphe Have Teamed Up for a Line of Affordable Brushes
12
Exclusive Superhero Comic Covers
Ryan Brown Illustrates a Limited Captain Marvel Cover for eBay
11
Collaborative Latina Cosmetics
Reina Rebelde's Influencer Collab Supports Puerto Rico
10
In-Game Virtual Concerts
DJ Marshmello Held the First-Ever Fortnite Concert for Millions of Fans
9
Tourist-Targeted AR Filters
Singapore Tourism's AR Effect Helps Tourists Locate Fun Destinations
8
Gamified Social Question Apps
The 'Qoop' App Lets Users Earn Company Shares by Asking Questions
7
Adventurous Social Activity Apps
The 'More' App Lets Users Plan or Partake in Activities
6
Photographical Timeline Apps
'FotoStory' Organizes and Shares Favorite Memories with Loved Ones
5
Backpacker Blogging Platforms
'Vagabundo' Offers a Streamlined Way to Document Your Travels
4
Handcrafted Natural Popsicles
Rime Time Serves Up Popsicles Made from Locally Sourced Ingredients
3
Miami Comfort Food Blogs
The Naughty Fork Showcases Delectably Extravagant Eats
2
Diverse Modern Family Representations
River Island's New Ad Deals with the Family Stereotype
1
Heartwarming Teleservice Commercials
Verizon's The Coach Who Wouldn't Be Here Ad Touches Hearts
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Exclusive Blush Pop-Ups
Hailey Bieber's Rhode Launches the Pocket Blush Pop-Up in NYC
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
AI-Powered Dating Profile Pics
Tinder’s Photo Selector Uses AI to Simplify Photo Selection
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Ex-Partner Erasing Image Tools
OkCupid and Photoroom Launch Tool to Digitally Erase Exes
Beauty Standard-Redefining Wellness Apps
Activerse.app Debuts a New Wellness Application — Raize
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Short-Form Dating Shows
Caribou Coffee's Dream Date: A Sip at Love is Six Episodes on TikTok
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Empowered Dating Nail Bars
Tinder's Nailing Dating Pop-Up Shares Tips to Support Singles
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
AI-Powered Swiping Assistants
Wizard of Swipe for Tinder Optimizes One's Dating App Usage
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Transformative Skincare Campaigns
COSRX's #PrepPair TikTok Challenge Focuses on a Peptide Serum
Sleepover-Themed Skincare Initiatives
Astrid Debuts the Exciting #AstridSleepover Campaign
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Collaborative Date-Ready Cosmetics
E.l.f. Beauty Unveils the New Collaboration with Tinder
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Summer Skincare Pop-Ups
The Sol De Janeiro Sol-Cial Club is a Free NYC Event
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Sporty Social Skincare Campaigns
The Tatcha Moisture Match Up Campaign is Running on TikTok
Self-Care Festival Activations
Tree Hut Set Up a Remix Your Self-Care Experience at Lollapalooza
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Empowering Self Care Holidays
eos is Transforming Pre-Valentine's Day Rituals with Vagentine's Day
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Connection-Emphasizing Online Dating Coaches
The Rizz App Offers a Meaningful Approach to Dating
Phone Breakup Newsletters
The Guardian's 'Reclaim Your Brain' Newsletter Helps Reduce Screen Time
Matchmaking Dating Apps
The 'Cheers' Dating App Incorporates Friend into the Experience
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Affordable Holiday Gift Sets
Saltyface Aims to Capture the Attention of Beauty Enthusiasts
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Heartbreak-Healing Dating Apps
RAW Wants to Mend 100 Hearts a Week and Pay for $30K Worth of Dates
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Professional-Focused Dating Apps
Boardroom is a Dating App For Busy Professionals
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Personality-Focused Dating Apps
The Bokay App Expands Its Services Across Canada
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Dating App Personality Showcases
Wüdya Redefines Online Dating with Interactive Profiles and Games
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
AI Dating Coach Apps
'Rizzed' Uses Tech To Help Daters Forge Real-World Connections
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Limited-Edition Sugar Lip Treatments
Fresh Debuts Aurora Red, Beach Peach, and Sunset Rose Shades
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
AI Dating Profile Optimizers
FirstPic Helps Users Analyze How Successful Their Dating Profile Is
Authentic Dating Apps
Menta Social is a Dating App For People Looking for Real Connections
Dating Culture-Inspired Apparel
Grailz Taps 2000Archives for a New Dating App-Themed Capsule
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Social Gathering-Scheduling Apps
Tecatita Light Debuts the Convenience-Focused Momentitos App
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
AI-Powered Profile Tools
Bumble is Using Artificial Intelligence to Help with its User Experience
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Meaningful Connection-Driven Dating Apps
Moonlight Dating App Brings Singles Together
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Social Travel Exploration Platforms
Roame.io Lets Users Swipe Through Curated Recommendations