The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
Kalin Ned — January 30, 2019 — Art & Design
References: bentelbrothers & dezeen
New York City-based Bentel Brothers — a duo comprised out of Nikolas and Lukas Bentel, launched a pair of aesthetic glasses that serve no other purpose but to provide for an interesting photo opportunity. In fact, the design "partially obstructs the wearer's view." Cheerfully dubbed 'The Squiggle Glasses,' the product is inspired by the social media lifestyle — more specifically various Instagram face filters.
Bentel Brothers' cheeky eyewear presents a continuous and elongated wavy line. The duo stipulated in the project description that the aesthetic glasses are "only useful in order to pull off a graphic look." While the product does boast different frame options, 'The Squiggle Glasses' are a good example of how occasionally individuals opt-out of functional products and subscribe to the purely playful aesthetic of the unusable.
Bentel Brothers' cheeky eyewear presents a continuous and elongated wavy line. The duo stipulated in the project description that the aesthetic glasses are "only useful in order to pull off a graphic look." While the product does boast different frame options, 'The Squiggle Glasses' are a good example of how occasionally individuals opt-out of functional products and subscribe to the purely playful aesthetic of the unusable.
Trend Themes
1. Aesthetic Eyewear - Disruptive innovation opportunity: Create innovative and visually striking eyewear designs that prioritize aesthetics over functionality.
2. Instagram-inspired Products - Disruptive innovation opportunity: Develop products that leverage popular social media filters and aesthetics to resonate with digitally savvy consumers.
3. Graphics-focused Fashion - Disruptive innovation opportunity: Explore the intersection of fashion and graphic design by creating visually captivating products that prioritize artistic expression.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Reimagine traditional eyewear designs and incorporate unique aesthetic elements to appeal to fashion-forward individuals.
2. Social Media Marketing - Disruptive innovation opportunity: Develop marketing campaigns that capitalize on the viral nature of social media trends and inspire user-generated content.
3. Fashion Accessories - Disruptive innovation opportunity: Introduce unconventional and eye-catching fashion accessories that cater to consumers seeking unique style statements.
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