Singapore Tourism's AR Effect Helps Tourists Locate Fun Destinations
Laura McQuarrie — February 12, 2019 — Tech
References: facebook & adsoftheworld
The Visit Singapore Facebook AR Filter was created to help tourists discover some of the top destinations that Singapore has to offer, as well as instantly and virtually transport them there. With the augmented reality filters for Facebook, users are able to take fun selfies and record videos that can easily be shared with friends and followers.
With the help of augmented reality, the tourism initiative helps travelers get a sense of which destinations will best fit their "vibe." To create an entire experience around each filter, AliveNow paired each of the digital advertisements with music and 3D elements to give tourists just a taste of what they can find more of in each of the city's standout party destinations.
With the help of augmented reality, the tourism initiative helps travelers get a sense of which destinations will best fit their "vibe." To create an entire experience around each filter, AliveNow paired each of the digital advertisements with music and 3D elements to give tourists just a taste of what they can find more of in each of the city's standout party destinations.
Trend Themes
1. Augmented Reality Filters - The surge of AR filters in various social media platforms presents an opportunity for businesses to create immersive marketing experiences for potential customers.
2. Tourism-focused AR Apps - The development of AR applications in tourism creates an opportunity for destinations to enhance tourists' experiences by providing them with interactive and engaging information through their mobile devices.
3. Location-based AR Experiences - The integration of location-based augmented reality experiences could potentially revolutionize the way tourists explore and navigate unfamiliar destinations.
Industry Implications
1. Tourism - The tourism industry can leverage augmented reality technology to offer interactive and immersive experiences that showcase destinations and attractions to potential visitors.
2. Advertising - With the increasing popularity of AR filters, businesses can use these interactive marketing tools to reach and engage with target audiences through social media platforms.
3. Mobile App Development - Tech companies can develop mobile applications that integrate augmented reality features, such as location-based filters, to offer users innovative and interactive experiences beyond what traditional travel guides can offer.
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