These March 2015 social media innovations indicate how incorporating social features is moving off the screen and becoming a more prevalent part of the smart objects you might encounter in everyday life. Shareability also continues to be an integral app component.
Many existing and well-established platforms are introducing new elements. This is seen with YouTube's 360-degree video sharing platforms and multi-camera streaming as well as Facebook's cyber security platforms and Vine's kid-friendly video apps. Brands continue to leverage social media with innovative and interactive campaigns, such as Dove's #SpeakBeautiful, 'Mr. Mucinex Reads Sick Tweets' and #SecretSomm mysterious wine giveaways. Smart objects are also reflected in March 2015 social media ideas, like interactive social apparel developed by MIT, funds-seeking synced skipping ropes on Kickstarter, Sugr Cube gesture-controlled speakers and digital boxing gloves that also have social media capabilities.
Top 50 Social Media Trends in March
From Inspirational Sports Campaigns to Group Dating Sites:
Alyson Wyers — Mar 28, 2015 — Social Media
50
Introvert-Inspired Emojis
Introjis is a Series of Emoticons Designed for the Less Communicative
49
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
48
360-Degree Video Sharing Platforms
YouTube Partners with Giroptic to Introduce a New Video Format
47
Inspirational Sports Campaigns
Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
46
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
45
Competitive Selfie Games
The Pickle App Pits People Against Each to See Who Rises to the Challenge
44
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
43
Start Up-Supporting Campaigns
Jack Daniels' Independence Project Turns Dreams into Realities
42
Social Music Apps
The Sounds App Optimizes Visual Social Media Platforms for Audio
41
Synced Skipping Ropes
The Sophia Fitness Tracker Stores Your Stats and Encourages Live Challenges
40
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
39
Learning Language Apps
English Tutoring App Connects Teachers and Students from Around the World
38
Handsome Literary Accounts
The 'Hot Dudes Reading' Instagram Offers Some Studious Eye-Candy
37
Interactive Social Apparel
MIT Invented Social Textiles to Make Social Media More Tangible
36
Digital Boxing Gloves
The Puncho Tracks the Strength of Its User and Shares Stats Through an App
35
Techie Kicking Games
This Hi-Tech Shuttlecock Tracks Players' Activity and Shares It
34
Cinematic Tissue Campaigns
This Kleenex Tissues Campaign Reenacts Famous Scenes from Pop Culture
33
Viral Snap Series
Snapchat Launches a New Program Through the Discover Feature
32
Mysterious Wine Giveaways
Twitter's Secret Somm CA Anonymously Gifts Wine to Diners
31
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
30
Gesture-Controlled Speakers
Sugr Cube Sound System Responds to Taps, Pats and Tilts for Commands
29
Moodboard Tool Purchases
A Pinterest Buy Button is in the Works to Make Pinned Items Shoppable
28
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
27
Social Travel Shops
Conrad Hotels Lets Its Guests Make a Travel Booking Through Instagram
26
Multi-Camera Streaming
YouTube's Latest Feature Allows You to Watch Videos From Multiple Angles
25
Medication-Managing Apps
Mango Health Turns Taking Pills into a Rewarding Game
24
Puzzle Photo-Sharing Apps
The Swapatask Requires Users to Solve a Code to Receive a Photograph
23
Direct Imaging Apps
ScreenPop Cuts Out the Middle Man
22
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
21
Uplifting Beauty Campaigns
Dove's #SpeakBeautiful Encourages Kind Words on Social Media
20
Kid-Friendly Video Apps
The Vine Kids App Provides Content Curated for Children
19
Group Dating Sites
Grouvly is a Group Dating Service That Lets You Bring Along Friends
18
Social Travel Bookings
Stayful's #Tweetstay Helps to Arrange an Easy Travel Booking
17
Social Fantasy Leagues
Huawei's Twitter Fantasy League Lets Users Manage Teams of Celebs
16
Female Mentorship Platforms
The Glassbreakers App Matches Up Women in Tech for Guidance
15
Post-mortem Social Media
Facebook Users Are Now Granted Control Over Their Accounts After They Die
14
Expedited Inspiration Quotes
Pablo by Buffer Lets You Quickly and Easily Tackle Motivation Monday
13
Video Sharing Music Premieres
Madonna's Brand New Music Video Premiered on Snapchat
12
Aggregated Approval Apps
Starlike Combines Likes from All Social Networks into a Single App
11
Social Media Marketing Dating
LoveBook Launches Facebook Campaigns to Find You 'The One'
10
Video Content Management Tools
The Epoxy Video Publishing Platform Makes Life Easier for YouTubers
9
Location-Sharing Apps
Glympse Tells Friends and Family Where Users are in Real Time
8
Child-Friendly Video Platforms
YouTube Kids Provides a Safe Place for Children to Watch Clips
7
Monetized Photography Apps
EyeEm is a Photo-Sharing Network and Marketplace
6
Commentating Mucus Ads
This Mucinex Video Has Mr. Mucus Reading Tweets from Twitter
5
Confessional Social Media Series
VH1's 'Behind the Tweet' Analyzes Shocking Twitter Moments
4
Nostalgic Video-Making Apps
The Animoto Video App Creates Clips Using Existing Photos and Videos
3
Cyber Security Platforms
Facebook ThreatSecurity Allows Specialists to Share Their Experiences
2
Affordable Fuel Apps
GasBuddy Helps Motorists Find and Share the Cheapest Pumps in the Area
1
Social Media Game Makeovers
InstaDoom Lets You Take Selfies While Shooting Aliens
Related Ideas
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Best-Friend Social Media Features
NoteIt Allows Users to Pick 5 'BFFs' for Special Features
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Smart Grocery Shopping Support
SmartChef Converts Grocery Lists Into Actionable Data
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Enhanced Video Chat Platforms
WhatsApp is Elevating its Video-Call Functions with Screen-Shares
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Social Music Experiences
Dila Connects Users by Creating Friendships Through Playlists
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Shareable In-App Streaming Players
TikTok is Integrating Spotify Music with its Platform
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Digital Social Media Diaries
Diseed Helps Capture Life's Best and Worst Moments
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Nostalgic Web Browser Apps
iPod Social Turns Your Browser Into The Beloved Music Player
Personalized Newsletter Briefings
Digest Aggregates News from Social Sites to Create Daily Updates
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Updated Social Web Apps
Mastodon's New Update Streamlines Notifications and Posting Capabilities
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Dynamic Visual Communication Platforms
ConverStory Transforms Speech into Captivating Images
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Location-Based Message Sharing
Sharepath Brings Location-Based Messaging Inspired by Souls Games
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it