Nike's #BleedBlue Campaign Spurs Indians to Share Their Stories
Rahul Kalvapalle — February 23, 2015 — Marketing
#BleedBlue is a campaign that encourages Indians to share stories of how their allegiance to their national cricket team -- the reigning world champions -- manifests in their daily lives and work. The campaign invokes Team India's distinct blue jersey, currently being donned at the World Cup in Australia and New Zealand.
The campaign is being promoted via a series of candid pictorials depicting high-profile Indian personalities sharing their passion for the Indian cricket team, the sport of cricket and sport in general.
The lineup includes India's first World Cup-winning captain Kapil Dev, who emphasizes the importance of passion to succeed in sport. Actress Deepika Padukone -- who knows a thing or two about high-level sport having competed at the national badminton championships -- describes sport as being not just an activity but "a way of life."
The #BleedBlue campaign does a fine job inspiring Indians to embrace a sports-centered way of life while sharing their passion not just for Team India but for sport in general.
The campaign is being promoted via a series of candid pictorials depicting high-profile Indian personalities sharing their passion for the Indian cricket team, the sport of cricket and sport in general.
The lineup includes India's first World Cup-winning captain Kapil Dev, who emphasizes the importance of passion to succeed in sport. Actress Deepika Padukone -- who knows a thing or two about high-level sport having competed at the national badminton championships -- describes sport as being not just an activity but "a way of life."
The #BleedBlue campaign does a fine job inspiring Indians to embrace a sports-centered way of life while sharing their passion not just for Team India but for sport in general.
Trend Themes
1. Inspiring Sports Campaigns - The #BleedBlue campaign encourages individuals to share their passion for sports, fostering a culture of inspiration and empowerment.
2. User-generated Content - #BleedBlue promotes user-generated content, allowing Indians to share their personal stories and connect with others who share their passion for sports.
3. Celebrity Endorsements - The campaign utilizes high-profile Indian personalities like Kapil Dev and Deepika Padukone to inspire and influence others to embrace a sports-centered way of life.
Industry Implications
1. Sports Marketing - #BleedBlue showcases the power of sports marketing by leveraging the passion of fans to create a meaningful connection with a brand or team.
2. Social Media - The campaign utilizes social media platforms to encourage user participation and engagement, highlighting the potential of social media as a powerful marketing tool.
3. Sports Apparel - The campaign's focus on the iconic blue jersey of the Indian cricket team creates opportunities for the sports apparel industry to capitalize on patriotic sentiments and fandom.
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