ScreenPop Cuts Out the Middle Man
Vasiliki Marapas — February 10, 2015 — Tech
References: play.google & techcrunch
Locket is introducing 'ScreenPop,' an Android app that allows users to take and share photos directly on their friends' lock screens. Much like Snapchat, users are able to add text, emojis and doodles to their images.
We all check our lock screens countless times throughout the day, deciding which messages and notifications to open at any given time. By broadcasting images directly onto people's lock screens, ScreenPop saves users time and battery power that is normally wasted opening and closing various apps. It also ensures that users will never miss a message, so long as their phone is on them.
So far, the start-up has raised $3.2 million from investors such as Tyra Banks and Great Oaks Venture Capital.
We all check our lock screens countless times throughout the day, deciding which messages and notifications to open at any given time. By broadcasting images directly onto people's lock screens, ScreenPop saves users time and battery power that is normally wasted opening and closing various apps. It also ensures that users will never miss a message, so long as their phone is on them.
So far, the start-up has raised $3.2 million from investors such as Tyra Banks and Great Oaks Venture Capital.
Trend Themes
1. Direct Imaging - Directly sharing images on lock screens saves time and battery power, providing a disruptive innovation opportunity for messaging and social media apps.
2. Lock Screen Apps - Sending images directly to lock screens ensures that users never miss a message, creating a disruptive innovation opportunity for communication and notification apps.
3. Personalized Messaging - Adding personalized images and text to lock screens offers a disruptive innovation opportunity for apps that prioritize individualized communication experiences.
Industry Implications
1. Messaging Apps - Direct imaging apps offer a disruptive innovation opportunity for messaging apps that want to streamline the sharing of images and enhance user engagement.
2. Social Media Apps - Lock screen apps create a disruptive innovation opportunity for social media platforms to increase user interactions and deliver personalized content.
3. Notification Apps - Personalized messaging with images on lock screens presents a disruptive innovation opportunity for notification apps to deliver relevant and captivating content.
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