This Mucinex Video Has Mr. Mucus Reading Tweets from Twitter
Laura McQuarrie — February 17, 2015 — Marketing
References: twitter & adsoftheworld
Playing off of the popularity of celebrities reading tweets, this Mucinex commercial does the same with its sticky green mascot. In each of the 'Mr. Mucus Reads Sick Tweets' ads, the character responds to one tweet that someone has sent out on social media. In this video, the particular Twitter message chosen has Mr. Mucus perplexed when it's revealed that someone's grandmother confused him with a pear.
Although this character is definitely a recognizable one, it's not exactly easy to be fond of him, as proven by some of the tweets he reads in this video series. But by setting him up as a sympathetic character that's attacked the same way celebrities are on social media sites like Twitter, this is a comical way to poke fun at Mr. Mucus.
Although this character is definitely a recognizable one, it's not exactly easy to be fond of him, as proven by some of the tweets he reads in this video series. But by setting him up as a sympathetic character that's attacked the same way celebrities are on social media sites like Twitter, this is a comical way to poke fun at Mr. Mucus.
Trend Themes
1. Celebrity Tweet Readings - By parodying the popular trend of celebrities reading tweets, this trend creates opportunities for advertising and promotional campaigns featuring humorous interactions between mascots and social media users.
2. Brand Mascot Social Media Engagement - The use of brand mascots on social media platforms provides an innovative way for companies to engage with their audience and create memorable advertising content.
3. Comedic Advertising Campaigns - Humorous advertising campaigns that use satire and parody are a disruptive innovation in the marketing industry, capturing the attention of viewers and increasing brand recognition.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can utilize advertising campaigns featuring mascots like Mr. Mucus to promote their products and engage with consumers in a creative and entertaining way.
2. Social Media Marketing - Companies specializing in social media marketing can leverage the trend of celebrity tweet readings to create engaging content for their clients, increasing brand visibility and customer engagement.
3. Advertising - Ad agencies can tap into the trend of comedic advertising campaigns to create memorable and attention-grabbing commercials for their clients, utilizing humor to effectively communicate brand messaging.
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