A guy can never have too many pairs of undies, so if you have a few guys on your Christmas gift list, you might want to consider getting them some nice underwear. Personal taste might vary when it comes to sweaters and shirts, but a nice pair of Calvin Klein undies is sure to make any guy happy.
However, Calvin Klein is not the only option these days. Here at Trend Hunter, we have been tracking numerous innovations from emerging brands that have transformed underwear into a fashion and social statement, so we can help you be a bit more creative.
We have club-friendly glow-in-the-dark and eco-friendly creations from AussieBum that are made from bamboo. AussieBum is famous for their WonderJock underwear, which is the equivalent of a Wonderbra and will keep a man’s ego satisfied no matter how big or small his package is. And for even more vain guys, you can get the new Flashback by Andrew Christian, which gives guys that alluring bubble-butt.
Check out the cluster below for these and more male underwear innovations and ideas.
36 Underwear Innovations & Gift Ideas For Guys
34
AussieBum Wondercup
The Wonderbra of Men's Swimwear
33
Male Lingerie
Metrosexuality Underwear
32
MySpace Inspired Fashion Ads
Diesel Intimates Campaign
31
Hot Girls Dress & Act Like Guys (UPDATE)
New JBS Mens Underwear Ads
30
Wonderbra of Men's Swimwear (Follow-up)
AussieBum Sells 250,000 Wonderjocks
29
Men's Lingerie (UPDATE)
Vizeau Sexy Skivvies
28
Men's Lingerie
Ginch Gonch is Victoria's Secret of Men's Fashion
27
Body Graffiti Underwear Editorials
‘CK Teen Screen Grabs' by Brett Lloyd
26
Discotastic Male Underwear
These Limited-Edition Undies Let You Rock Gold Like an Olympian
25
Lace Underwear for Men?
Chad White by Ruven Afanador Rocks The Trend
24
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
23
Ultra Low Cut Swim Shorts For Men
New From AussieBum
22
Eco Underwear (Update)
Aussiebum Bamboo Boxers
21
Bubble Butt Undies (UPDATE)
The Flashback for Men
20
Iconic Underwear Tribute
Calvin Klein's 25th Anniversary Ads
19
Zooming in on Privates
Diesel Intimate 2009 Campaign Is Fashionably Edgy
18
Breakable Packages
MoevereJean Underwear Encourage You to ‘Break The Rules'
17
Extreme Fashion Stunts
Sela "Together Forever" Commercial
16
Fashion ParAdies
James Corden As David Beckham For Armani
15
More Rugby Fashion
Just Cavalli Underwear Ad
14
Political Underwear
Obama '08 Boxer Brief
13
Stripping as Political Support
Soap Stars on Daytime for Obama
12
Musical Underwear
Store Your Tunes in iBoxers For Boys & Girls
11
Flashvertising
Risque Campaign for Eggo Men's Underwear
10
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
9
Luxury Underwear for Men
O Boxers by Analisa and Cyn
8
Romantic Men's Underwear
AussieBum Brings ‘Cupid' & ‘Arrow' for Vale
7
Glow In The Dark Underwear
Glo by AussieBum
6
Y Front Men's Undies
Retro Underneath It All At Urban Outfitters
5
Soy Underwear
2Xist Gets Organic
4
Fun Underwear Commercials
Kmart "It's More Fun in Your Undies" Ad
3
Quick-Dry Underwear
Ex Officio for Adventurers
2
Recruiting Viral YouTube Stars
Bonds Commercial Stars Freestyler
1
Oversized Briefs
Calvin Klein Underwear Ad
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Athlete-Backed Fashion Campaigns
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Vintage-Inspired Elevated Accessories
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Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Festive Loungewear Collections
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His-and-Her Underwear
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Experiential Intimates Spaces
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Inclusive Tampon Branding
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Unique Gift Bows
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ThirdLove Debuts Versatile Holiday Sets with Innovative Design
Foil-Wrapped Socks
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Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Cozy Collaborative Autumn Fashions
The Buck Mason x Eddie Bauer Collection is Comfortable
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
One-Piece Adult Outerwear
The New 'Puffer Chubbsie' is Making Winter Fashion More Interesting
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Luxury Men's Footwear Collections
Stuart Weitzman Embarks on a New Venture with Itss Latest Range
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Fisherman Style Collaborative Fashion
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Delicate Holiday Loungewear Collections
Frankies Bikinis' Holiday in the Sun Collection is Here
Holiday Apparel Lookbooks
Stüssy's Holiday 24' Lookbook Features Layering Essentials
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Genderless Menstruation Products
Vuokkoset's New Menstrual Care Collection is Gender Neutral
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Timeless Holiday Apparel Collections
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Sustainable Canadian-Made Sleepwear
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Dreamy Pajama Lines
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Immersive Intimate Brand Pop-Ups
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Sci-Fi Film-Inspired Fashion
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Luxurious Men's Grooming Gift Sets
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Inclusive Undergarment Lines
Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
Fashion-Forward Baby Lines
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3D Contouring Boxers
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Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Color-Centric Underwear Sets
Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Cheeky Wallet Designs
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Eco-Conscious Luxurious Undies
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Menopause-Specific Sleepwear
The Wuka Sleepwear for Menopause is Cooling & Moisture-Wicking
Cozy Holiday Loungewear Collections
ADANOLA's New Breakfast in Bed Collection is Holiday-Ready
Sustainable Merino Wool Apparel
Mack Weldon Expands Its Innovative Tech Merino Collection
Vibrant Couples Swimwear Collections
Kulani Kinis Debuts Island Paparazzi Line with Matching Sets
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Body-Safe Menstrual Panties
INTIMINA Launches a New Period Panty Product for Menstrual Cup Users
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Men-Focused Everyday Wear Lines
Holt Renfrew Has Announced the Nationwide Launch of SKIMS Mens
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Bold Statement Boxers
KSUBI Recently Launche the New Royalty Boxer Briefs
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Contemporary Layering Pieces
UNIQLO Canada Introduces Modern Layering for Fall and Winter
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Technical Wilderness-Ready Activewear
The Huckberry x Proof 72-Hour Collection is Durable
Understated Luxury Menswear
Coofandy's New Collection Brings Quiet Luxury to Modern Men
Tracker-Concealing Underwear
'TreasureTrace' Underwear Keeps Parents Informed of a Kid's Location
Chic Compression Swimwear
Carve Designs' Sonny Compression One Piece Boasts UPF 50+ Protection
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Golden-Age Hollywood-Inspired Menswear
Brycelands & Co. x Buck Mason Launch Vintage Styles
Timeless Spring-Ready Menswear
Last Pick Unveils a Classic Capsule of Apparel for SS23
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
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Elegant Men's Formalwear
Jack Victor Presents a Striking Elegant Formalwear Collection
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Tranquil Cozy Fashion Capsules
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Timeless Swimwear Designs
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Wine-Themed Holiday Sweaters
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Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Celebratory Outdoor Gear Collections
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Soccer-Themed Undergarment Capsules
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Creative Promotional Gifts
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Elevated Holiday Intimates Promotions
Knix Launches Extended Black Friday Sale with 60% Savings
Slick Boxing Fashion Collection
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Dessert-Hued Underwear Ranges
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Sustainably Crafted Undersuits
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Inclusive Undergarment Capsules
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