Calvin Klein Underwear Ad
Elsa Blaine — April 6, 2008 — Marketing
References: usatoday
Again the question is asked...Is bigger really better?
An enormous Calvin Klein underwear ad was unveiled on the side of the old Ritz Carlton hotel in Kong Kong. The multi-story ad can be seen from the harbour and features Blood Diamond actor Djimon Hounsou artfully posing in nothing but a pair of the designer's white microfiber trunks. A few complaints were reported however the ad is scheduled to stay until April 16.
Implications - Sex appeal is what naturally draws in a consumer's attention. Products that reveal a certain element of sensuality are appealing to those who desire more conversation about their sexuality. Companies trying to increase their appeal could hone in on this aspect when coming out with items.
An enormous Calvin Klein underwear ad was unveiled on the side of the old Ritz Carlton hotel in Kong Kong. The multi-story ad can be seen from the harbour and features Blood Diamond actor Djimon Hounsou artfully posing in nothing but a pair of the designer's white microfiber trunks. A few complaints were reported however the ad is scheduled to stay until April 16.
Implications - Sex appeal is what naturally draws in a consumer's attention. Products that reveal a certain element of sensuality are appealing to those who desire more conversation about their sexuality. Companies trying to increase their appeal could hone in on this aspect when coming out with items.
Trend Themes
1. Larger-than-life Advertising - Opportunity for brands to capture attention and spark conversations by creating oversized ads that stand out in the urban landscape.
2. Sensual Marketing - Brands can leverage the power of sex appeal to attract consumers and generate buzz around their products.
3. Provocative Branding - Incorporating elements of sensuality into product design and marketing strategies can help companies increase their appeal and engage their target audience.
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can explore new opportunities by incorporating giant, attention-grabbing advertisements that leave a lasting impression.
2. Fashion and Apparel - Fashion and apparel brands can use sensual marketing techniques to create provocative campaigns and attract consumers looking for products that celebrate their sexuality.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can assist brands in capitalizing on the trend of integrating sensuality into their branding and communications strategies for increased consumer engagement.
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