New From AussieBum
AussiBum, the company that brought us the Wondercup (the Wonderbra of men's swimsuits) now brings us ultra low cut swim shorts... So, make over your boyfriend to be the hottest guy on the beach with a hip swimwear from AussieBum, a well known Australian brand for men's wears. V10 is the first series of “engineered†swimwear from the brand. With a unique design, a very low cut front and colorful colors, I'm sure that your man will stand out of the crowd. The swim short is made from an Italian blend that is 72% Nylon and 28% Lycra. Available in pink and blue.
Trend Themes
1. Low Cut Swimwear - There is opportunity for disruptive innovation in creating low cut swimwear that caters to a wider range of body types and gender identities.
2. Gender-neutral Swimwear - Disruptive innovation could come in the form of swimwear that is not necessarily marketed to a particular gender but instead focuses on comfort and individual style.
3. Customizable Swimwear - Creating swimwear that can be customized to fit individual body types and preferences could be a lucrative and disruptive innovation opportunity.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from creating more inclusive and customizable swimwear options for consumers.
2. Sportswear - The sportswear industry could leverage their technical expertise and create low cut swimwear that is functional and supportive for athletic activities.
3. LGBTQ+ Brands - Brands that cater specifically to the LGBTQ+ community have an opportunity to disrupt the swimwear industry by creating gender-neutral and body-positive options.
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