Saalt Debuts a Menstrual Underwear Collection at Target Locations
References: saaltca & retaildive
Menstrual care brand Saalt has debuted a series of menstrual undergarments as a part of the 'Comfort Collection.' The line will be offered online and in more than 400 Target locations around the U.S. Target currently carries Saalt's menstrual cups, discs, and wash, which are recognized as the brand's top-selling products, and the new underwear line.
Boyshort, bikini, thong, and brief are the four styles that come in three absorbency levels as a part of Saalt's 'Comfort Collection.' The garments are available in sizes XS through XXL. The underwear employs a fabric composed of cellulose fibers from sustainable beech wood.
Interested consumers can visit Saalt's website and Nordstrom, Anthropologie, Urban Outfitters, and Revolve to shop the collection.
Image Credit: Saalt
Boyshort, bikini, thong, and brief are the four styles that come in three absorbency levels as a part of Saalt's 'Comfort Collection.' The garments are available in sizes XS through XXL. The underwear employs a fabric composed of cellulose fibers from sustainable beech wood.
Interested consumers can visit Saalt's website and Nordstrom, Anthropologie, Urban Outfitters, and Revolve to shop the collection.
Image Credit: Saalt
Trend Themes
1. Menstrual Undergarments - The introduction of menstrual undergarments is a growing trend that enables protection and convenience to a woman's menstrual cycle.
2. Sustainable Cellulose Fibers - Using cellulose fibers from sustainable sources in textiles is a developing trend with opportunities for eco-friendly innovation
3. Online Convenience - The trend of expanding sales to online markets allows for a wider reach in consumer accessibility and convenience.
Industry Implications
1. Feminine Hygiene Products - The feminine hygiene products industry has potential for innovation in providing sustainable and comfortable menstrual solutions, especially through undergarments.
2. Textile Industry - The textile industry has opportunities for sustainable innovation with the use of natural fibers from renewable sources.
3. E-commerce - The growing trend of online sales presents opportunities for businesses to reach more consumers and provide convenience in shopping.
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