MoevereJean Underwear Encourage You to ‘Break The Rules'
mediterranean — January 16, 2009 — Fashion
References: moverejean & trendhunter
In a bid to promote their new male underwear styles, MovereJean has come up with a creative package that aims to help you break your fixed and stale concepts about underwear design.
You get your underwear in a black and white stick-shaped package that represents fixed and old concepts about style. In order to get to your underwear, you need to apply strength to break the package. You can then access your new underwear through the broken chasm.
Breaking the package is a symbolic play on breaking the rules and experimenting with new styles.
You get your underwear in a black and white stick-shaped package that represents fixed and old concepts about style. In order to get to your underwear, you need to apply strength to break the package. You can then access your new underwear through the broken chasm.
Breaking the package is a symbolic play on breaking the rules and experimenting with new styles.
Trend Themes
1. Sustainable Packaging - Embracing sustainable packaging solutions can disrupt the traditional packaging industry and meet the growing consumer demand for eco-friendly alternatives.
2. Experience-driven Marketing - By incorporating interactive packaging experiences like breaking packages, businesses can create memorable moments for consumers, leading to increased brand engagement and loyalty.
3. Disruptive Branding Strategies - Utilizing unconventional packaging designs and concepts, such as breakable packages, can help brands stand out in a crowded marketplace and challenge traditional branding norms.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage breakable packaging innovations to enhance product presentation and create a unique unboxing experience for customers, fostering brand differentiation.
2. Consumer Goods - Incorporating breakable packaging concepts in consumer goods categories can disrupt conventional packaging approaches and create a sense of excitement and surprise among consumers.
3. Marketing and Advertising - Marketing and advertising agencies can explore breakable packages as a disruptive tool to craft innovative campaigns that generate buzz, evoke emotions, and drive consumer engagement.
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