Ex Officio for Adventurers
Stefanie Hutson — August 23, 2008 — Fashion
References: exofficio & fourhourworkweek
Most people don't expect their underwear to reflect modern fashion trends. The cut and styles may differ, perhaps, but outside of those factors, our unmentionables haven't seen many changes worth mentioning.
Ex Officio stands to change all of that, though, particularly for those who seek adventure. Those who have abstained from taking a quick dip in a secluded pond due to fears of soggy skivvies will be glad to see these high-tech, quick-drying drawers.
They're also incredibly light. While it's not likely that too many travelers are held back by suitcases full of hefty underwear, a few ounces spared couldn't hurt.
Tim Ferriss, the best-selling author and world traveler, swears by them, offering readers a view of his own in the video post "How to Travel the World With 10 Pounds or Less".
Ex Officio stands to change all of that, though, particularly for those who seek adventure. Those who have abstained from taking a quick dip in a secluded pond due to fears of soggy skivvies will be glad to see these high-tech, quick-drying drawers.
They're also incredibly light. While it's not likely that too many travelers are held back by suitcases full of hefty underwear, a few ounces spared couldn't hurt.
Tim Ferriss, the best-selling author and world traveler, swears by them, offering readers a view of his own in the video post "How to Travel the World With 10 Pounds or Less".
Trend Themes
1. Quick-drying Apparel - As Ex Officio's quick-dry underwear gains popularity, there is an opportunity to explore other articles of clothing that offer the same benefit.
2. Lightweight Travel Gear - The success of Ex Officio's lightweight underwear opens up the potential for other travel gear to be designed with a focus on weight reduction.
3. Adventure Apparel - Ex Officio's quick-drying underwear is targeted at adventurous people which implies there is a demand for adventure apparel.
Industry Implications
1. Travel and Tourism - The travel and tourism industry stands to benefit from offering lightweight gear and apparel designed for adventure enthusiasts.
2. Sportswear - The sportswear industry could integrate quick-drying technology in their apparel to tap into the growing demand for moisture-wicking and sweat-evaporating fabrics.
3. Fashion and Apparel - The fashion and apparel industry can explore the potential of incorporating fast-drying technology into their products to stand out in the market.
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