Retro Underneath It All At Urban Outfitters
Going Like Sixty — November 19, 2007 — Fashion
References: jockey
Retro fashion continues its rampage down the runways, and no longer just for women. Jockey International is bringing back retro underwear for men, bringing back the spirit of the 70s. Y Front briefs are a new line of undies for men available at Urban Outfitters. The Y Front design will bring shudders of recognition to many Xers who had no choice. Urban Outfitters is carving a niche via retro, bohemian, odd, and humorous fashions.
Implications - Consumers greatly appreciate a retro design aesthetic because of its ability to remind them of a better time. Buyers often look back in time to influence their current product choices and reference previous experiences as a reason to (or not to) purchase. Businesses should considering drawing on past products to stand apart from other companies.
Implications - Consumers greatly appreciate a retro design aesthetic because of its ability to remind them of a better time. Buyers often look back in time to influence their current product choices and reference previous experiences as a reason to (or not to) purchase. Businesses should considering drawing on past products to stand apart from other companies.
Trend Themes
1. Retro Fashion - Opportunity to create retro-inspired clothing and accessories for men, taking advantage of the growing demand for nostalgia in fashion.
2. Nostalgic Design - Chance to incorporate nostalgic elements into product designs, tapping into consumers' desire to recapture past experiences.
3. Humorous Fashion - Potential to develop humorous and playful fashion items that appeal to consumers looking for unique and lighthearted clothing options.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity lies in curating and offering retro-inspired clothing and accessories for men, catering to the rising trend of nostalgic fashion.
2. Apparel Manufacturing - Chance to develop and produce retro-themed clothing and underwear lines for men to meet the increasing demand for vintage-inspired fashion.
3. E-commerce - Opportunity to create online platforms that specialize in selling retro, humor-filled fashion items for men, capitalizing on the growing market for unique and amusing apparel.
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