The life stages 2023 trends examine how the needs of all age groups and range from teen-focused prepaid cards to chic baby-focused collections. With Gen Z now coming of age, companies are catering to their desire for financial independence with prepaid cards that allow teens to learn budgeting and financial responsibility.
At the other end of the spectrum, the baby-focused collections are aimed at millennial parents who want high-quality, stylish options for their little ones. Sustainability is also a key theme, with many brands offering eco-friendly products that appeal to consumers of all ages. As the population continues to age, companies are also developing products for the elderly, including assistive technology and healthcare services, making aging a more positive experience.
Top 40 Life Stages Trends in March
From Teen-Focused Prepaid Cards to Chic Baby-Focused Collection:
Grace Mahas — Mar 19, 2023 — Life-Stages

40
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring

39
Modern Baby Playpens
Wunderkids' Perfectly Fitting Playpens are Convenient and Minimalist

38
AI-Supported Menopausal Treatment Services
Morrama Recently Debuted Its Luma Service Concept
37
Anniversary-Honoring LEGO Sets
LEGO and Disney Collaborate on its 100th Anniversary With New Sets
36
Commemorative Urn Designs
Marianna Jamadi and Menat Studio Create the Kunokaiku Collection
35
Fire-Breathing Toy Figures
The JAKKS Pacific Super Mario Bros. Movie 7-Inch Browser is Interactive
34
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
33
Anniversary-Celebrating LEGO Sets
This McLaren LEGO Set is Aptly Named the Speed Champions Set
32
Smart AI Baby Monitors
Simshine's Baby 2 Monitor Offers AI Functions, Privacy Protection, and More
31
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
30
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
29
Slow Checkout Lanes
Jumbo's Kletskassa is for Chatting with the Cashier
28
Baby-Led Weaning Bites
Little Spoon's Biteables are for Kids in Between Baby Food & Table Food
27
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
26
Baby-and-Mom Skincare Gift Sets
Burt's Bees Boasts a Nourishing Baby and Mom Gift Set
25
Supergrain Seaweed Puffs
Sea Monsters Introduces Seaweed Snacks to American Kids
24
Reusable Organic Menstrual Pads
AVNI's Pads and Liners are Absorbent, Convenient, and Sustainable
23
Cannabis-Infused Bonbons
SASS Launched a Limited Run of Cannabis-Infused, Wine-Filled Bonbons
22
All-in-One Baby Food Makers
The nutribullet Baby Steam + Blend Makes Homemade Meals in Less Time
21
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
20
Low-THC Cigarettes
Bogart Hemp Cigarettes Appease Cravings With a Low THC Mix for Calming Effects
19
Cookie Dough Chocolate Bunnies
NOMO's Cookie Dough Bunny is Free from Dairy, Eggs, Nuts & Gluten
18
Buildable Gummy Blocks
Amos 4D Gummy Blocks Come in a Resealable Bag for On-the-Go Play
17
Reusable Menstrual Pad Kits
Öko-Teens Offers Four Menstrual Kits for Teens and Tweens
16
Wearable Fidget Toy Bracelets
The Infinity Flip Mobius Fidget Band Toy is Relaxing
15
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
14
Cutting-Edge Mental Health Apps
Gen Z Can Find Trusted Mental Health Information with Diall
13
Nostalgic Muscle Cars
AC Cars will Debut a Shelby Roadster-Inspired, 654-HP 'AC Cobra'
12
Music Video Playsets
The Lego Ideas BTS Dynamite Set Recreates the Band's Video
11
Surprise Mini Dolls
L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience
10
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
9
Informative Perimenopause Apps
'mySysters' is an Information Hub and Support Network for Women
8
Kid-Friendly Manuka Honeys
Kids Yummy Honey Superfood Benefits in a Squeezable Format
7
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
6
Convention-Exclusive Collectibles
Funko and Loungefly Unveiled a WonderCon 2023-Exclusive Set
5
Nostalgic Twin Dolls
The First-Ever American Girl Twin Characters Isabel and Nicki Revisit the 90s
4
Teen-Focused Prepaid Cards
Teen and Tween Prepaid Card App Savii Launches in the UAE
3
Chic Baby-Focused Collections
Banana Republic Expands its All-New 'BR Baby' Collection to Canada
2
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
1
Scholastic Esports Partnerships
National Student Esports Partnered with Nintendo UK for Splatoon 3
Related Ideas
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
Collectable Wellness Products
The SpoiledChild X Jeremy Scott Drop 2 Offers the Future of Wellness
Sustainable Adapting Shoe Designs
These Baby Shoes by Moa Lövinder Grow With Kids
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Delayed Gifting Campaigns
Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Collaborative Retailer Capsules
The Kate Spade New York x Target Collection Boasts Vibrancy
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gentle Youth Skincare
Indeed Labs' Gen Alpha Collection Was Made for a New Generation
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Female Rapper Brand Launches
Cardi B and Revolve Join Forces to Build a Legacy
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Bold Fashion Runway Statements
Madre Natura Introduces The Last Season Collection
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Elder Millennial Skincare Kits
Bliss' New Campaign Connects with Older Millennials and Gen X
Senior Living Innovation Hubs
The AGE-WELL Innovation Studio Highlights Age-in-Place Solutions
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Thematic Postal Stamp Collections
The U.S. Postal Service Debuts Stamp Releases for 2025
Longevity-Focused Clubs
Love.Life Provides a One-Stop Immersive Health Experience for Members
Gen X-Targeted Fashion Labels
REGALO Studios Launches a Brand Embracing Lives Lived and Living
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Bakery Brand Beauty Products
Sprinkles Cupcakes Beauty Products Will Arrive in 2025
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Whimsical Patterned Diverse Fashion
Kate Spade and Target Work Together on a New Collection
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Retailer Sustainability Milestones
Staples Canada is Exceeding Sustainability Goals Ahead of 2025
Teen Finance Education
SimplyBudget Helps Teens Manage Money With AI and Parental Oversight
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
Exclusive Baby Clothing Collections
The Silver Cross nature+nurture Collection is Only at Tesco
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Versatile Digital Gift Cards
On Me Cards Provide Numerous Retail Options for Every Hobby and Gift
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Influencer-Led Kids Clothing Collections
The GEN Kids Clothing Brand is Arriving at M&S and NEXT
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Women-Focused Lifestyle Retail Concepts
MILK MONEY is Expanding Its Boutique Concept to Boston
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Millennial Nostalgia Banking Campaigns
Allt Bank Playfully Jabs at Millennials' Financial Habits
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Seasonal Change Spring Fashion
Hiking Patrol Introduces the Transition Collection for SS25
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
Throwback Cardholder Pop-Ups
Tesco's Club Card Pop-Up is Exclusively for Clubcard Members
Preppy Kids' Apparel
Sporty & Rich Kids Offers Elevated Comfort for the Next Generation
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Premium Bundle Footwear Programs
Clarks' Back To School Collection Offers a Price Freezing Benefit
Personalized Digital Payment Platforms
Mastercard One Credential Offers More Flexibility for Gen Z
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Interchangeable Themed Shoe Charms
Coach Debuts Shoe Charms to Captivate Gen Z Audiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Rewarding Graduation Cards
Hallmark and Venmo Created Giftable Cards for the Class of 2024
Savings-Focused Youth Accounts
Absa Bank Tanzania Unveils a New Youth Savings Account
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Understated Spring-Centric Fashion
Stein Presents its Spring/Summer 2025 Line of Minimal Looks
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Modern Living Reports
Deckorators Has Consulted Contractors on the Future of Living
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Youth-Focused Financial Literacy Guides
Lakefront Finance Targets Gen Alpha, Gen Z & Millennials
Youthful Corporate-Inspired Capsules
Pacsun Drops 'The Corporate Edit'
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Personalized Keepsake Storybooks
My Life in a Book Captures and Preserves Personal Stories
Digital Retailer Gifting Options
Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Organic Postpartum Care Lines
LOLA Unveils its Functional New Postpartum Collection
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Career Reinvention Guides
Life After Tech Helps You Explore New Career Paths Beyond Tech
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Digital Life Path Coaches
My Life Quest Empowers Individuals to Uncover Their True Passions
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
3D Life Timelines
'My Journey' Creates A 3D Timeline To Visualize Your Life's Milestones
Photo Memory Timelines
Storylife Helps Couples Create Custom Photo Albums to Preserve Memories
Life Management Tools
Organize Goals, Finances, and Tasks in One Hub With 360 Life Mastery
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Life Event Portfolios
Build and Share Life’s Key Moments With Milestones’ Curated Event Portfolio
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection