The life stages 2023 trends examine how the needs of all age groups and range from teen-focused prepaid cards to chic baby-focused collections. With Gen Z now coming of age, companies are catering to their desire for financial independence with prepaid cards that allow teens to learn budgeting and financial responsibility.
At the other end of the spectrum, the baby-focused collections are aimed at millennial parents who want high-quality, stylish options for their little ones. Sustainability is also a key theme, with many brands offering eco-friendly products that appeal to consumers of all ages. As the population continues to age, companies are also developing products for the elderly, including assistive technology and healthcare services, making aging a more positive experience.
Top 40 Life Stages Trends in March
From Teen-Focused Prepaid Cards to Chic Baby-Focused Collection:
Grace Mahas — Mar 19, 2023 — Life-Stages
40
Plush Anime Monster Toys
Pokémon Squishmallows are Arriving in Several Styles This Spring
39
Modern Baby Playpens
Wunderkids' Perfectly Fitting Playpens are Convenient and Minimalist
38
AI-Supported Menopausal Treatment Services
Morrama Recently Debuted Its Luma Service Concept
37
Anniversary-Honoring LEGO Sets
LEGO and Disney Collaborate on its 100th Anniversary With New Sets
36
Commemorative Urn Designs
Marianna Jamadi and Menat Studio Create the Kunokaiku Collection
35
Fire-Breathing Toy Figures
The JAKKS Pacific Super Mario Bros. Movie 7-Inch Browser is Interactive
34
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
33
Anniversary-Celebrating LEGO Sets
This McLaren LEGO Set is Aptly Named the Speed Champions Set
32
Smart AI Baby Monitors
Simshine's Baby 2 Monitor Offers AI Functions, Privacy Protection, and More
31
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
30
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
29
Slow Checkout Lanes
Jumbo's Kletskassa is for Chatting with the Cashier
28
Baby-Led Weaning Bites
Little Spoon's Biteables are for Kids in Between Baby Food & Table Food
27
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
26
Baby-and-Mom Skincare Gift Sets
Burt's Bees Boasts a Nourishing Baby and Mom Gift Set
25
Supergrain Seaweed Puffs
Sea Monsters Introduces Seaweed Snacks to American Kids
24
Cannabis-Infused Bonbons
SASS Launched a Limited Run of Cannabis-Infused, Wine-Filled Bonbons
23
Reusable Organic Menstrual Pads
AVNI's Pads and Liners are Absorbent, Convenient, and Sustainable
22
All-in-One Baby Food Makers
The nutribullet Baby Steam + Blend Makes Homemade Meals in Less Time
21
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
20
Low-THC Cigarettes
Bogart Hemp Cigarettes Appease Cravings With a Low THC Mix for Calming Effects
19
Cookie Dough Chocolate Bunnies
NOMO's Cookie Dough Bunny is Free from Dairy, Eggs, Nuts & Gluten
18
Buildable Gummy Blocks
Amos 4D Gummy Blocks Come in a Resealable Bag for On-the-Go Play
17
Reusable Menstrual Pad Kits
Öko-Teens Offers Four Menstrual Kits for Teens and Tweens
16
Wearable Fidget Toy Bracelets
The Infinity Flip Mobius Fidget Band Toy is Relaxing
15
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
14
Cutting-Edge Mental Health Apps
Gen Z Can Find Trusted Mental Health Information with Diall
13
Nostalgic Muscle Cars
AC Cars will Debut a Shelby Roadster-Inspired, 654-HP 'AC Cobra'
12
Music Video Playsets
The Lego Ideas BTS Dynamite Set Recreates the Band's Video
11
Surprise Mini Dolls
L.O.L. Surprise! Sooo Mini! Has a Ball-in-Ball Unboxing Experience
10
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
9
Informative Perimenopause Apps
'mySysters' is an Information Hub and Support Network for Women
8
Kid-Friendly Manuka Honeys
Kids Yummy Honey Superfood Benefits in a Squeezable Format
7
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
6
Convention-Exclusive Collectibles
Funko and Loungefly Unveiled a WonderCon 2023-Exclusive Set
5
Nostalgic Twin Dolls
The First-Ever American Girl Twin Characters Isabel and Nicki Revisit the 90s
4
Teen-Focused Prepaid Cards
Teen and Tween Prepaid Card App Savii Launches in the UAE
3
Chic Baby-Focused Collections
Banana Republic Expands its All-New 'BR Baby' Collection to Canada
2
Candy-Filled Christmas Ornaments
The Gummy Pop Surprise Holiday Hunt Series & Ornament is Festive
1
Scholastic Esports Partnerships
National Student Esports Partnered with Nintendo UK for Splatoon 3
Related Ideas
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Curated Denim Capsules
Silver Jeans Launched its Fall 24' Collection in Time for Back-to-School
Thematic Denim Collections
Soorty's SS26 Collection Merges Innovation with Sustainable Practices
Sustainable Adapting Shoe Designs
These Baby Shoes by Moa Lövinder Grow With Kids
Youthful Summer Fashion Ranges
The Pleasing Summer 2024 Collection Has 25 Pieces
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Sustainable Versatile Capsules
Reformation Unveils Sustainable Collection Designed by Camille Rowe
Reinvigorated 90s Fashion
The Old Navy '94 Reissue Collection Revives Nostalgic Style
Delayed Gifting Campaigns
Bloom & Wild's Delay the Delivery Prevents New Parent Overwhelm
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Digital Rewards-Integrated Cards
TranzactCard Introduces the eZ-Power Card to its Fintech Platform
Bold Fashion Runway Statements
Madre Natura Introduces The Last Season Collection
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Premium Baby Carrying Collections
CALPAK is Unveiling its New Baby Diaper Bag Collection
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Kids' Money Management Books
'The Adventures of Ca$hman & Supersaver' Promotes Financial Awareness
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Gen Alpha Skincare Expansions
Evereden Expands to Southeast Asia in 2024 to Target Gen Alpha
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Retailer Sustainability Milestones
Staples Canada is Exceeding Sustainability Goals Ahead of 2025
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Exclusive Baby Clothing Collections
The Silver Cross nature+nurture Collection is Only at Tesco
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Healthy Aging Support Platforms
The Bayer Age Factor™ Ecosystem Addresses Consumer Needs
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Supportive Back-to-School Campaigns
Staples Canada Has Unveiled Its 2024 Back-to-School Campaign
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Gen Z-Specific Numberless Cards
Fibe and Axis Bank Team Up to Launch a Numberless Credit Card
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Women's Life Stage Supplements
her life STAGES Offer Support from Menstruation to Postmenopause
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Premium Bundle Footwear Programs
Clarks' Back To School Collection Offers a Price Freezing Benefit
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Fashion-Minded Makeup Products
The LR Zeitgard Signature Range Features 19 Products
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Rewarding Graduation Cards
Hallmark and Venmo Created Giftable Cards for the Class of 2024
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Savings-Focused Youth Accounts
Absa Bank Tanzania Unveils a New Youth Savings Account
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Heathy Aging Supplement Lines
Country Life Vitamins Ageless Theory Comes in Three Options
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Youth-Focused Financial Literacy Guides
Lakefront Finance Targets Gen Alpha, Gen Z & Millennials
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Student-Focused Credit Cards
Neu Launches a Credit Card for College Students Building Their Credit
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Family-Focused Credit Cards
The Greenlight Family Cash MasterCard Helps Families Build Credit
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Personalized Keepsake Storybooks
My Life in a Book Captures and Preserves Personal Stories
Digital Retailer Gifting Options
Hallmark Gift Card Greetings Includes Over 100 Stores and Brands
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Versatile Digital Gift Cards
On Me Cards Provide Numerous Retail Options for Every Hobby and Gift
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Digital Life Path Coaches
My Life Quest Empowers Individuals to Uncover Their True Passions
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Photo Memory Timelines
Storylife Helps Couples Create Custom Photo Albums to Preserve Memories
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection