Roots & Stadium Live Launched a Digital Experience for Gen Z
Laura McQuarrie — March 6, 2023 — Marketing
References: stadiumliveapp & mediapost
Roots and Stadium Live, a leading platform for Gen Z sports, culture and entertainment, teamed up to create a collection of digital branded experiences for users. This partnership will be introducing a collection of digital apparel and accessories for users via the Stadium Live Roots store, as well as physical apparel inspired by the digital-first collection.
The intent behind this partnership is to "provide Gen Z users with a unique and differentiated way to interact and engage with the Roots brand" and in doing so, the brand reaches consumers in through both physical and digital channels. Stadium Live promises to be the perfect place for Roots to reach this target audience since the digital platform attracted over 750,000 registered Gen Z users across North America.
The intent behind this partnership is to "provide Gen Z users with a unique and differentiated way to interact and engage with the Roots brand" and in doing so, the brand reaches consumers in through both physical and digital channels. Stadium Live promises to be the perfect place for Roots to reach this target audience since the digital platform attracted over 750,000 registered Gen Z users across North America.
Trend Themes
1. Sporty Digital Apparel - The trend of sporty digital apparel is on the rise with brands like Roots and Stadium Live teaming up to offer Gen Z consumers a digital-first collection of apparel and accessories.
2. Gen Z Sports Culture Entertainment - The rise of Gen Z sports, culture and entertainment platforms like Stadium Live offer opportunities for brand partnerships to create unique digital experiences for younger audiences.
3. Physical-digital Apparel Integration - The integration of physical and digital apparel collections creates an opportunity for brands to offer consumers a seamless and immersive experience through both online and in-person channels.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can take advantage of the trend of sporty digital apparel by integrating physical and digital collections to create unique experiences that reach younger audiences.
2. Sports and Entertainment - The sports and entertainment industry can partner with platforms like Stadium Live to offer digital experiences that engage younger audiences and create new revenue streams through branded merchandise and apparel.
3. Marketing and Advertising - The marketing and advertising industry can utilize the trend of physical-digital apparel integration to create innovative campaigns that leverage both online and in-person channels and offer consumers a differentiated experience.
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