The First-Ever American Girl Twin Characters Isabel and Nicki Revisit the 90s
Laura McQuarrie — February 25, 2023 — Life-Stages
References: americangirl & businesswire
The first-ever American Girl twin characters, Isabel and Nicki, take a page from the past and share a dose of girl power from the 90s. This new historical duo from "the dial-up decade" celebrates courage, confidence and strength of character in a way that shows off the unique personalities of each character through their fashion choices, their interests and their bedroom decor.
The fraternal twin dolls tell the story of the tech boom and the start of the Internet, along with revolutionary music, fashion and pop culture at the time. While Isabel is described as a character who is bubbly, extroverted and a fan of dancing to pop music, Nicki is thoughtful, introverted and at her best while skateboarding, writing lyrics and listening to alt-rock.
The fraternal twin dolls tell the story of the tech boom and the start of the Internet, along with revolutionary music, fashion and pop culture at the time. While Isabel is described as a character who is bubbly, extroverted and a fan of dancing to pop music, Nicki is thoughtful, introverted and at her best while skateboarding, writing lyrics and listening to alt-rock.
Trend Themes
1. 90s Nostalgia Toys - Companies can explore innovative ways to bring back popular toys from the 90s to tap into the nostalgic emotions of adults.
2. Historical Doll Characters - Companies can create new doll characters that not only entertain but teach history and culture to children.
3. Personalized Doll Fashion - Companies can give customers options to personalize the fashion of their dolls to create unique personalities and stories for each one.
Industry Implications
1. Toy Manufacturing - Toy companies can design and develop similar nostalgic dolls and toys that cater to adult collectors and tap into the evergreen nostalgia industry.
2. Education and Training - Educational toy companies and institutions can create new characters that teach history, culture, and social skills to children and young adults.
3. Fashion and Retail - Companies can collaborate with toy manufacturers to offer personalized fashion options for dolls and learn from the success of the American Girl Doll line as a retail business model.
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