The Lego Ideas BTS Dynamite Set Recreates the Band's Video
Laura McQuarrie — February 18, 2023 — Life-Stages
References: toyworldmag
The Lego Ideas BTS Dynamite set is the newest set from The Lego Group and it pays tribute to BTS' Dynamite music video. Notably, this set was designed by a Lego fan and it includes details that other fans of the pop group will appreciate such as a colorful donut shop, a record store and an ice cream truck. Each building can be fully detached from the set, which means that they can be used individually and together for play.
When it aired, BTS' Dynamite reached more than 100 million views in less than one day and this set promises to be just as popular with fans of all ages.
The 749-piece Lego set turns the largest South Korean boy band in the world into Minifigs for the first time.
When it aired, BTS' Dynamite reached more than 100 million views in less than one day and this set promises to be just as popular with fans of all ages.
The 749-piece Lego set turns the largest South Korean boy band in the world into Minifigs for the first time.
Trend Themes
1. Music Video Playsets - Lego Ideas BTS Dynamite set can be capitalised to make other music video playsets with other artists/rock bands
2. User-designed Lego Sets - Creating and selling user-designed Lego sets can serve as a new business model for Lego.
3. Nostalgia-based Pop Culture Products - The popularity of the Lego Ideas BTS Dynamite Set reveals an opportunity for other companies to create similar pop culture products that evoke feelings of nostalgia for consumers.
Industry Implications
1. Toy Industry - The Lego Ideas BTS Dynamite set reveals a new potential demographic for toy brands - fans of music and pop culture.
2. Music Industry - The marketability of music video playsets offers a new revenue stream for musicians.
3. Pop Culture Merchandise Industry - The Lego Ideas BTS Dynamite set showcases an opportunity for companies in the pop culture merchandise industry to create products that offer a sense of nostalgia and are appealing to fans.
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