These lash-enhancing beauty products range from cannabis-infused lash serums to AI-designed mascaras. While products like Milk Makeup's Kush Growhouse Lash + Brow Serum work to "nourish, strengthen and promote the growth of healthy hair with plant-powered ingredients" and a "94% natural" formula, Avon's True 5-in-1 Lash Genius Mascara was created with a Genius Algorithm and machine learning. The product relied on thousands of consumer comments and ideas to create a product that would fulfill a variety of beauty concerns including lift, length, precision and volume.
In light of the ongoing COVID-19 pandemic, beauty obsessed consumers are re-creating the look of popular lash extension treatments with over-the-counter products and formulas. These products include everything from hair growth serums and cosmetics to false lashes that are effective and easy to apply without breaking the bank.
25 Lash-Enhancing Beauty Products
25
User-Friendly Beauty Brands
Guide Beauty Created a New Approach for Applying Makeup
24
Multi-Directional Mascaras
Gucci's Mascara L'Obscure Can Be Used Horizontally or Vertically
23
Blowout-Inspired Mascaras
IT Cosmetics and Drybar Collaborated on 'Lash Blowout'
22
Squeezable Mascara Applicators
Cosmopak's Luxury Mascara Packaging is Enhanced with SqueezeControl
21
Celebrity-Branded Volume-Enhancing Mascaras
Rihanna’s Fenty Beauty Drops First-Ever Mascara
20
Cat Eye-Enhancing Mascaras
Bourjois's New Eye Catching Mascara Thickens and Defines Lashes
19
Eyelash-Previewing Apps
Deka Lash's Lash Selector App Visualizes Different Styles & Colors
18
AI-Made Mascaras
Avon's True 5-in-1 Lash Genius Mascara Was Created with Machine Learning
17
Volumizing Sweat-Proof Mascaras
Tarte Cosmetics' Surfer Curl Mascara Boasts a Vegan Formula
16
Multi-Purpose Eyeliner Glues
Velour Lash & Go Eyeliner is an Eyelash Glue and an Eyeliner
15
Premium Cruelty-Free Lashes
Golden Dream Beauty's Vegan-Friendly Lashes Feature Four Styles
14
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
13
Cannabis-Infused Lash Serums
Milk Makeup's Kush Growhouse Lash & Brow Serum Naturally Nourishes
12
Eyelash-Curling Mascara Tubes
The trèStiQue Good Vibes Mascara Incorporates a Popular Beauty Tool
11
Sustainably-Made Plant-Based Mascaras
W3LL PEOPLE Debuted the New Expressionist Volumizing Mascara
10
Glueless Eyelash Cosmetics
Eylure's Promagnetic Eyeliner & Lash System Needs No Glue
9
Dramatic 4D Mascaras
Clarins' Wonder Perfect Mascara 4D Lengthens, Curls, Defines & Volumizes
8
Lengthening Lash Replacements
Eylure London & C-Lash Create False Eyelashes for Cancer Patients
7
Volumizing Flake-Free Mascaras
COVERGIRL's Exhibitionist Mascara Offers Buildable Coverage
6
Under-Eyelash Extensions
Falscara Lashes by KISS are Placed Underneath Natural Lashes
5
Diamond-Infused Mascaras
Stila's Magnum XXX Mascara is Formulated with Diamond Powder
4
3D-Printed Mascara Wands
Chanel's Le Volume Stretch Mascara Brush Optimizes the Formula
3
Sweat-Proof Mascaras
CoverGirl's Lash Blast Active Mascara Offers a Long-Lasting, Durable Formula
2
Conditioning Caviar Mascaras
The Laura Mercier Caviar Volume Panoramic Mascara is Ultra-Hydrating
1
Cannabis-Infused Lash Primers
The 'Kush Lash Primer' Features Hemp-Derived Cannabis Seed Oil
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Luxurious CBD Skincare
Lea Black Beauty® Introduces Clean, Effective CBD Skincare Solutions
Hybrid Liner-Mascaras
Jillian Dempsey's FLYK Trick Mascara Has an Applicator with a Bendable Tail
Self Love Beauty Brands
Canadian Brand HighOnLove Revolutionizes Self-Care
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Cannabis Spa Experiences
Muri Lelu and the Spa at Hotel Chelsea Debut the Full Bloom Facial
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Microalgae-Infused Mascaras
Oceanly Lash Serum Mascara is Clean and EWG Verified
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Multi-Dimensional Volumizing Serums
The HA Intensifier Multi-Glycan Complements Filler Injections
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Luxurious CBD Skincare
ShikSona Beauty Introduces Groundbreaking Skincare Line
Press-On Cluster Lashes
The iENVY Press & Go Collection Includes Three Styles
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Mushroom-Infused Skincare Serums
The Mycelium Glow Brightening Serum Features Reishi & Chaga
Active Collagen Serums
FaceGym's Refillable Brightening Serum Boosts Collagen and Elastin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Mushroom-Infused Eye Creams
The Mushroom Milk Better Aging Eye Cream Features Five Mushrooms
Anti-Aging Lip Face Serums
Bee Rx's Natural Skincare Offers Anti-Aging and Lip Plumping Serums
Gravity-Defying Wax Mascaras
Sephora Collection Introduces the New Love the Lift Mascara
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
One-Drop Liquid Blushes
Hourglass' Unreal Liquid Blush Features Upcycled White Lupin Seed Extract
Illuminating Skincare Primers
Milk Makeups' Hydro Grip + Glow Primer Delivers Lasting Radiance
Hydrating Vegan Lip Oils
MILK MAKEUP's KUSH Lip Oil is a Nourishing Formula Available in 6 Flavors
Vegan Hair Extension Products
DESIGNME Unveiles Its Latest Offering, the Hair Extension Trio
Dermatologist-Approved Products
Musely Launches Two New Prescription-Grade Serums
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Artful Precision Eyeliners
Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
Multi-Peptide Hair Serums
The Ordinary is Celebrating Two Years of Its Lash and Brow Serum
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Radiance-Revealing Skincare
The Nectar Life Elite Radiance Skincare Collection Has Five Products
Luminous Serum Foundations
Makeup Revolution's Skin Silk Serum Foundation is Skin-Caring
Multi-Sensory CBD Bodycare
Lush's Magik Collection Plays with CBD, Mushrooms and Adaptogens
Leave-In Scalp Massage Serums
Silvering Beauty Boasts the Root Rouser Serum
Ultramarine Pigment Mascaras
Lash Blast Cleantopia Ultramarine Mascara Makes Eyes Pop
High-Quality Sensitive Skin Cosmetics
Grow Beautii Offers a New Experience for Sensitive Skin
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Blue Mascara Primers
RevitaLash Cosmetics' Double-Ended Volume Set Features a Colorful Primer
Volume-Building Brow Gels
Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel Boasts 9 Shades
Strengthening Mushroom Lip Serums
Babe Original's Cloud 9 Lip Serum Offers Long-Lasting Moisture
AI-Powered Lash Services
LUUM Precision Lash Safely Applies Eyelash Extensions with Robotics & AI
Sativa Seed Oil-Infused Haircare
DESIGNME's Gloss.ME Treatment Mask is Perfect for Winter
Retinol Alternative Serums
The Lotus Aroma Face Oil Serum Promotes Glowing Skin
Expanded Vegan Beauty Lines
Caudalie Adds New Products to its Resveratrol-Lift Range
Inaugural Clean Beauty Mascaras
goop Beauty FeatherLash Lifting Serum Mascara is the Brand's First
Limited-Edition Healing Lip Oils
Cheekbone Beauty Boasts Natural Cosmetic Alternatives
Farm-to-Table Hair Sets
Lixr Beauty Boasts the Healthy Hair Set for the Holiday Season
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Balayage-Inspired False Lashes
Ardell Beauty's Balayage Wispies Pair Contrasting Streaks
Research-Backed Eye Creams
The Eye Matrix by Alphascience Boosts Elasticity and Reduces Puffiness
Gentle Mascara Removers
Kill Lash Mascara Remover Effectively Removes Stubborn Makeup
Female Empowerment Beauty Bundles
Elate Beauty and Axiology’s Better Bundle is Sustainable
Natural Hair-Nourishing Supplements
Lemme is Investing in Haircare with its 'Lemme Grow' Product
Nutrient-Rich Brow Serums
The NULASTIN Brow Shape Altering Serum Helps Users Achieve Fuller Brows
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Science-Driven Cannabinoid Skincare
GALYNA Boasts a Patent-Pending Delivery System
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Pre-Glued Mess-Free Lashes
ARDELL Beauty Press On Lashes are Ready to Be Applied
Encapsulated Serum Foundations
The Revitalessence Skin Glow Foundation Features Serum First Tech
De-Stressing Skincare Serums
Yon-ka's Serum CBD Pairs with a 90-Minute Sleep Therapy Ritual
Nourishing Brow Serums
LUMIFY Eye Illuminations Nourishing Lash & Brow Serum is Nutrient-Rich
Brow-Taming Makeup Mousses
Milani Cosmetics Stay Put Tinted Brow Mousse is Multipurpose
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Targeted Nutritive Haircare
LHC is a Line of Haircare That Specifically Supports Extension Wearers
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
Self-Adhesive Lash Clusters
Velour Beauty Introduces the Self-Stick Lash Clusters Collection
Vegan Eyebrow Serums
Sweed's Brow Serum Transforms Growth for Fuller, Fluffier Brows
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Value-Minded False Lash Packs
KISS Falscara Value Packs Come in Two Options
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Comfort-Focused Underlash Collections
Ardell Beauty Unveils the Seamless™ Underlash Collection
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Tubing Brow Gels
Milk Makeup's Tint Wraps Individual Brows for Volume & Definition
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Strong-Hold Brow Hybrids
Rye Beauty's Brow Milk is a Lifting, Shaping Gel-Pomade
Limited Edition Mascara Sets
The Too Faced Better Than Sex Mascara Duo Boasts Full-Sized Mascaras
Sleek Lash-Defining Mascaras
Lancôme's Hypnôse Drama Instant Extreme Volume Mascara Defines Lashes
Water-Based Hair Serums
Glow For It's Hair Growth Serum Uses Caffeine & Clover Flower Extract
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Multi-Day Wear Eyebrow Mouses
Blinc Cosmetics Debuts the New Blinc Eyebrow Mousse
Intense Lash Primers
Babe Original Launched Its Intensifying Lash Primer
Clean Tubing Mascaras
Milk Makeup's KUSH High Roll Mascara Reinvents the Classic Tubing Formula
Solid Bond-Building Haircare
Kitsch's Bond Repair Solid Hair Mask Restores Hair Strength
Bamboo Fiber Mascaras
Too Faced 98% Naturally Derived Mascara Features a Goji Berry Blend
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Vegan False Lashes
NYX Jumbo Lashes are Made with Clean Ingredients
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Cornflower-Powered High-Quality Mascaras
Yves Rocher Boasts the Botanical Mascara Cils Miraculeux
Follicle-Fortifying Lash Serums
Nulastin's LASH Follicle Fortifying Serum Features Elastaplex Tech
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Nourishing Eye Makeup Removers
The Optase Life Sensitive Eye Makeup Remover is Extra-Gentle
Naturally Derived Hair Serums
Vivi Naturals' Root 66 Abundance Serum Boasts 24 Natural Ingredients
Lash Enhancing Peptide Serums
AbsoluteJOI's Lash Enhancing Peptide Serum Creates Vibrate Lashes
Bouncy Phyto-Mucin Serums
InnBeauty's Elastic Skin Mimics Viral Snail Serums with a Vegan Formula
Vitamin E-Infused Lash Primers
MACStack Legit Lift Lash Primer Conditions the Lashes
Full-Sized Lip Oil Sets
Milk Makeup's 'Kush Best Buds Lip Duo' Features Flavorful Shades
Salon-Grade Lash Extension Kits
Velour Beauty Recently Launched the Velour-Xtensions™ Kit
24 Hour Wear Mascaras
L’Oréal Paris Drops the Voluminous Panorama Mascara for a Smudge-Free Look
High-Performance Eye Treatments
The Eye Lift Concentrate by Noble Panacea Features OSMV Tech
Brow Styling Gels
Stay Defined With MAC Cosmetics’ Pro Locked Brow Gel
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Curvaceous Contoured Mascaras
The CoverGirl Eye Enhancer 3D Mascara Has a Curved Fiber Brush
CBD-Infused Hairstyling Sticks
The CBD Tame & Fix Flyaway Stick is a Lightweight Styler
Lush Lash Starter Kits
The Sugarlash Society Cat Eye Starter Kit is All-in-One
Volume-Boosting Brow Gels
ABH's Volumizing Tinted Brow Gel Enhances Fullness & Definition
Exaggerated Volume Mascaras
The Pupa Milano VAMP! Mascara is Available in Three Shades
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Blurring Serum Blushes
Anastasia Beverly Hills' Liquid Blush Goes on with a Precision Applicator
Irritant-Free Lash Serums
Neora Unveils the Transformative 'Lash Lush' Lash and Brow Serum
Clean Volumizing Mascaras
Beyond Clean Volumizing Mascara Uses 77% Certified Organic Ingredients
Lash Adhesive Products
FlutterHabit, the DIY Faux Lash Brand, Unveils the Setup
High-Performance Vitamin C Serum
Luma & Leaf's Afterglow Vitamin C Serum is a Promising Solution
Eyelash-Friendly Sleep Masks
The Drowsy Sleep Co Eyelash Protecting Eye Masks are Silk-Covered
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Co-Branded Brow Kits
Tweezerman Partnered with Jones Road to Create Two Sets