These lash-enhancing beauty products range from cannabis-infused lash serums to AI-designed mascaras. While products like Milk Makeup's Kush Growhouse Lash + Brow Serum work to "nourish, strengthen and promote the growth of healthy hair with plant-powered ingredients" and a "94% natural" formula, Avon's True 5-in-1 Lash Genius Mascara was created with a Genius Algorithm and machine learning. The product relied on thousands of consumer comments and ideas to create a product that would fulfill a variety of beauty concerns including lift, length, precision and volume.
In light of the ongoing COVID-19 pandemic, beauty obsessed consumers are re-creating the look of popular lash extension treatments with over-the-counter products and formulas. These products include everything from hair growth serums and cosmetics to false lashes that are effective and easy to apply without breaking the bank.
25 Lash-Enhancing Beauty Products

25
User-Friendly Beauty Brands
Guide Beauty Created a New Approach for Applying Makeup

24
Multi-Directional Mascaras
Gucci's Mascara L'Obscure Can Be Used Horizontally or Vertically

23
Blowout-Inspired Mascaras
IT Cosmetics and Drybar Collaborated on 'Lash Blowout'
22
Squeezable Mascara Applicators
Cosmopak's Luxury Mascara Packaging is Enhanced with SqueezeControl
21
Celebrity-Branded Volume-Enhancing Mascaras
Rihanna’s Fenty Beauty Drops First-Ever Mascara
20
Cat Eye-Enhancing Mascaras
Bourjois's New Eye Catching Mascara Thickens and Defines Lashes
19
Eyelash-Previewing Apps
Deka Lash's Lash Selector App Visualizes Different Styles & Colors
18
AI-Made Mascaras
Avon's True 5-in-1 Lash Genius Mascara Was Created with Machine Learning
17
Volumizing Sweat-Proof Mascaras
Tarte Cosmetics' Surfer Curl Mascara Boasts a Vegan Formula
16
Multi-Purpose Eyeliner Glues
Velour Lash & Go Eyeliner is an Eyelash Glue and an Eyeliner
15
Premium Cruelty-Free Lashes
Golden Dream Beauty's Vegan-Friendly Lashes Feature Four Styles
14
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
13
Cannabis-Infused Lash Serums
Milk Makeup's Kush Growhouse Lash & Brow Serum Naturally Nourishes
12
Eyelash-Curling Mascara Tubes
The trèStiQue Good Vibes Mascara Incorporates a Popular Beauty Tool
11
Sustainably-Made Plant-Based Mascaras
W3LL PEOPLE Debuted the New Expressionist Volumizing Mascara
10
Glueless Eyelash Cosmetics
Eylure's Promagnetic Eyeliner & Lash System Needs No Glue
9
Dramatic 4D Mascaras
Clarins' Wonder Perfect Mascara 4D Lengthens, Curls, Defines & Volumizes
8
Lengthening Lash Replacements
Eylure London & C-Lash Create False Eyelashes for Cancer Patients
7
Volumizing Flake-Free Mascaras
COVERGIRL's Exhibitionist Mascara Offers Buildable Coverage
6
Under-Eyelash Extensions
Falscara Lashes by KISS are Placed Underneath Natural Lashes
5
Diamond-Infused Mascaras
Stila's Magnum XXX Mascara is Formulated with Diamond Powder
4
3D-Printed Mascara Wands
Chanel's Le Volume Stretch Mascara Brush Optimizes the Formula
3
Conditioning Caviar Mascaras
The Laura Mercier Caviar Volume Panoramic Mascara is Ultra-Hydrating
2
Sweat-Proof Mascaras
CoverGirl's Lash Blast Active Mascara Offers a Long-Lasting, Durable Formula
1
Cannabis-Infused Lash Primers
The 'Kush Lash Primer' Features Hemp-Derived Cannabis Seed Oil
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Makeup-Themed Dog Toys
Rare Beauty Introduces Playful Dog Toys Inspired by Its Makeup
Retro Mascara Kits
Maybelline's Sky High Mascara PR Kit is Styled Like a Brick Cell Phone
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Luxurious CBD Skincare
Lea Black Beauty® Introduces Clean, Effective CBD Skincare Solutions
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Donut-Inspired Lip Serums
Laneige Launched Four Decadent Glaze Craze Tinted Lip Serums
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Concentrated Skincare Serums
The New Omorovicza Elixir is Transformative
GenAI Makeup Solutions
Wanna-Beauty AI is a CES 2025 Innovation Awards Honoree in AI
Plant-Based Lip Treatments
Naturium Introduces Phyto-Glow Collection to Canadian Market
Self Love Beauty Brands
Canadian Brand HighOnLove Revolutionizes Self-Care
Overnight Lip Serums
True Botanicals Overnight Lip Serum is Redefining Lip Care
Cannabis Spa Experiences
Muri Lelu and the Spa at Hotel Chelsea Debut the Full Bloom Facial
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Skin-Rejuvenating On-The-Go Self-Care Solutions
ESW Beauty Has Introduced the Glow Rescue Kit
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Accessibility Beauty Bundles
The e.l.f. Cosmetics 'Beauty For Every Eye' Bundle is Limited-Edition
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Microalgae-Infused Mascaras
Oceanly Lash Serum Mascara is Clean and EWG Verified
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Hair Care Product Expansions
Wella Professionals Launches Two New Products for Effortless Haircare
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Multi-Dimensional Volumizing Serums
The HA Intensifier Multi-Glycan Complements Filler Injections
Back-To-School Beauty Kits
ESW Beauty Launches the Glow Getter Kit
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Advanced Eye Serum Formulas
FURCY Botanik Unveils its No Appointment™ Instant Eye Lift
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Mushroom-Infused Skincare Serums
The Mycelium Glow Brightening Serum Features Reishi & Chaga
Hair Care-Focused Supplements
The Laced Hair Care Growth Vitamins Deliver Beauty from Within
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
One-Drop Liquid Blushes
Hourglass' Unreal Liquid Blush Features Upcycled White Lupin Seed Extract
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Illuminating Skincare Primers
Milk Makeups' Hydro Grip + Glow Primer Delivers Lasting Radiance
Hydrating Vegan Lip Oils
MILK MAKEUP's KUSH Lip Oil is a Nourishing Formula Available in 6 Flavors
K-Beauty Skincare Collections
COSRX Receives the Prestigious Amazon’s Choice Badge
Dermatologist-Approved Products
Musely Launches Two New Prescription-Grade Serums
Vegan Hair Extension Products
DESIGNME Unveiles Its Latest Offering, the Hair Extension Trio
Sensorial Jelly Serums
Milk Makeup's Skin-Caring Serum Sticks Take After Its Viral Jelly Tints
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Multi-Peptide Hair Serums
The Ordinary is Celebrating Two Years of Its Lash and Brow Serum
Artful Precision Eyeliners
Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
Biotech-Enhanced Mascaras
Haus Labs' B Structural Mascara Features Vegan B-Silk
Radiance-Revealing Skincare
The Nectar Life Elite Radiance Skincare Collection Has Five Products
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Multi-Sensory CBD Bodycare
Lush's Magik Collection Plays with CBD, Mushrooms and Adaptogens
MUA-Approved False Lashes
Velour X CGonzalez Team Up to Launch Celeb-Inspired Lash Clusters
High-Quality Sensitive Skin Cosmetics
Grow Beautii Offers a New Experience for Sensitive Skin
Refined Facial Grooming Products
The Revlon Designer Series Collection Has Four New Products
Grip-Friendly Mascaras
LASHSCAPE by TILT Got the Arthritis Foundation’s Ease of Use Certification
Strengthening Mushroom Lip Serums
Babe Original's Cloud 9 Lip Serum Offers Long-Lasting Moisture
Retinol Alternative Serums
The Lotus Aroma Face Oil Serum Promotes Glowing Skin
Lash-Lifting Statement Mascaras
Pupa Milano's Vamp! Mascara Lash Extender is Long-Lasting
Inaugural Clean Beauty Mascaras
goop Beauty FeatherLash Lifting Serum Mascara is the Brand's First
Limited-Edition Healing Lip Oils
Cheekbone Beauty Boasts Natural Cosmetic Alternatives
Defining Richly Black Mascaras
Urban Decay Introduced its 'Perversion Volumizing Mascara'
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Balayage-Inspired False Lashes
Ardell Beauty's Balayage Wispies Pair Contrasting Streaks
Research-Backed Eye Creams
The Eye Matrix by Alphascience Boosts Elasticity and Reduces Puffiness
Gentle Mascara Removers
Kill Lash Mascara Remover Effectively Removes Stubborn Makeup
Length-Extending Mascaras
RevitaLash Cosmetics Unveils its Length Define Tubing Mascara
Natural Hair-Nourishing Supplements
Lemme is Investing in Haircare with its 'Lemme Grow' Product
Science-Driven Cannabinoid Skincare
GALYNA Boasts a Patent-Pending Delivery System
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Functional Oil Serums
The Heimish 'Rx Multi Vitamin Glow Serum' Promotes Radiance
Efficient Lash-Enhancing Products
Babe Original Recently Debuted Its New Renewing Lash Serum
Dramatic Luxury Mascaras
Gucci Beauty Has Unveiled Its Latest Mascara — Le Magnétisme
Encapsulated Serum Foundations
The Revitalessence Skin Glow Foundation Features Serum First Tech
Pre-Glued Mess-Free Lashes
ARDELL Beauty Press On Lashes are Ready to Be Applied
Brow-Taming Makeup Mousses
Milani Cosmetics Stay Put Tinted Brow Mousse is Multipurpose
De-Stressing Skincare Serums
Yon-ka's Serum CBD Pairs with a 90-Minute Sleep Therapy Ritual
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Cream Eyeshadow Shade Expansions
RMS Beauty’s Cashmere Matte Eyelights Bring Effortless Elegance
Expanded Vegan Beauty Lines
Caudalie Adds New Products to its Resveratrol-Lift Range
Targeted Nutritive Haircare
LHC is a Line of Haircare That Specifically Supports Extension Wearers
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Accessible Nourishing Skincare
ELLA by Best Skincare Shares Results-Driven Solutions for Women
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Vegan Tubing Mascara
e.l.f. Cosmetics Recently Debuted the New Eyeconic Mascara
Self-Adhesive Lash Clusters
Velour Beauty Introduces the Self-Stick Lash Clusters Collection
Vegan Eyebrow Serums
Sweed's Brow Serum Transforms Growth for Fuller, Fluffier Brows
Long-Lasting Eyebrow Mousses
Maybelline Introduced its 'Superfluff Brow Mousse'
Ultra-Flexible False Eyelashes
V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Value-Minded False Lash Packs
KISS Falscara Value Packs Come in Two Options
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Comfort-Focused Underlash Collections
Ardell Beauty Unveils the Seamless™ Underlash Collection
Buildable Beauty Balms
CoverGirl TurBlend Skin Enhancer Balms Offer Buildable Color
Tubing Brow Gels
Milk Makeup's Tint Wraps Individual Brows for Volume & Definition
Strong-Hold Brow Hybrids
Rye Beauty's Brow Milk is a Lifting, Shaping Gel-Pomade
Beneficial Eyebrow Cosmetics
The CoverGirl Clean Fresh Brow Line Features Three Products
Limited Edition Mascara Sets
The Too Faced Better Than Sex Mascara Duo Boasts Full-Sized Mascaras
Sleek Lash-Defining Mascaras
Lancôme's Hypnôse Drama Instant Extreme Volume Mascara Defines Lashes
Water-Based Hair Serums
Glow For It's Hair Growth Serum Uses Caffeine & Clover Flower Extract
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Enriching Beauty Care Products
Renpure Offers Nourishing Plant-Based Beauty Products
Intense Lash Primers
Babe Original Launched Its Intensifying Lash Primer
Clean Tubing Mascaras
Milk Makeup's KUSH High Roll Mascara Reinvents the Classic Tubing Formula
Solid Bond-Building Haircare
Kitsch's Bond Repair Solid Hair Mask Restores Hair Strength
Plant-Powered Neon Mascaras
Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Affordable Luxury Cosmetics
Pretty Smart Delivers Luxury-Inspired Beauty Without the High Markup
Vegan False Lashes
NYX Jumbo Lashes are Made with Clean Ingredients
Pearlescent Sculpting Highlighters
5 Point Lift by ISAMAYA Delivers an Immediate, Needle-Free Lift
Daily Lash Growth Serums
Daily Practice's 'Lash Enhancing Serum' is Powered by Biomimetic Peptides
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Lightweight Buildable Mascaras
The L’Oréal 'Paradise Big Deal Mascara' is for Sensitive Eyes
Follicle-Fortifying Lash Serums
Nulastin's LASH Follicle Fortifying Serum Features Elastaplex Tech
Scientifically Formulated Cosmetic Lines
Dabalash Promises to Enhance Eyelashes and Eyebrows
Edgy 90s-Style False Lashes
The Kiss Lash Couture Rebel Collection Includes Six Styles
Naturally Derived Hair Serums
Vivi Naturals' Root 66 Abundance Serum Boasts 24 Natural Ingredients
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
Bouncy Phyto-Mucin Serums
InnBeauty's Elastic Skin Mimics Viral Snail Serums with a Vegan Formula
Vitamin E-Infused Lash Primers
MACStack Legit Lift Lash Primer Conditions the Lashes
Full-Sized Lip Oil Sets
Milk Makeup's 'Kush Best Buds Lip Duo' Features Flavorful Shades
Scalp Health Serums
FOREO's Dual-Peptide Scalp Serum Promotes Fuller, Healthier Hair
24 Hour Wear Mascaras
L’Oréal Paris Drops the Voluminous Panorama Mascara for a Smudge-Free Look
Brow Styling Gels
Stay Defined With MAC Cosmetics’ Pro Locked Brow Gel
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
High-Performance Eye Brow Gels
Thrive Causemetics Debuts the Liquid Brow Lamination Gel
Curvaceous Contoured Mascaras
The CoverGirl Eye Enhancer 3D Mascara Has a Curved Fiber Brush
Lush Lash Starter Kits
The Sugarlash Society Cat Eye Starter Kit is All-in-One
Volume-Boosting Brow Gels
ABH's Volumizing Tinted Brow Gel Enhances Fullness & Definition
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Blurring Serum Blushes
Anastasia Beverly Hills' Liquid Blush Goes on with a Precision Applicator
Irritant-Free Lash Serums
Neora Unveils the Transformative 'Lash Lush' Lash and Brow Serum
High-Performance Vitamin C Serum
Luma & Leaf's Afterglow Vitamin C Serum is a Promising Solution
Lash Adhesive Products
FlutterHabit, the DIY Faux Lash Brand, Unveils the Setup
Eyelash-Friendly Sleep Masks
The Drowsy Sleep Co Eyelash Protecting Eye Masks are Silk-Covered
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products