The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
Michael Hemsworth — June 17, 2020 — Marketing
References: marcjacobsbeauty & drugstorenews
The Marc Jacobs Beauty At Lash’d Mascara has been unveiled by the cosmetic brand as a new product for consumers looking to transform their everyday makeup look without the need for false eyelashes. The product is reported to help provide additional length along with curl and definition to the eyelashes to elevate a daytime look. The product is paired with a wavy bristle brush that's designed to evenly coat the lashes and allow for buildable volume and length, while also supporting soft lashes thanks to provitamin B5, biotin peptide and plant waxes in the mix.
Marc Jacobs spoke on the new Marc Jacobs Beauty At Lash’d Mascara saying, "I especially love long, spidery lashes. When we were working on At Lash'd Mascara, I referenced tons of iconic images of women with very long, defined eyelashes. A day version of that, that doesn't involve a false eyelash, is what we've achieved with At Lash'd."
Marc Jacobs spoke on the new Marc Jacobs Beauty At Lash’d Mascara saying, "I especially love long, spidery lashes. When we were working on At Lash'd Mascara, I referenced tons of iconic images of women with very long, defined eyelashes. A day version of that, that doesn't involve a false eyelash, is what we've achieved with At Lash'd."
Trend Themes
1. Lash-boosting Mascaras - Disruptive innovation opportunity: Develop a mascara that combines length, curl, and definition for natural-looking, long lashes.
2. Transformative Makeup - Disruptive innovation opportunity: Create makeup products that offer a dramatic change to everyday looks without the need for extensive application.
3. Soft Lash Technology - Disruptive innovation opportunity: Incorporate provitamin B5, biotin peptide, and plant waxes into mascara formulas for nourishing and softening eyelashes.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce new mascara formulations and application techniques to enhance eyelash appearance.
2. Beauty - Disruptive innovation opportunity: Develop innovative beauty products that provide transformative results while maintaining a natural look.
3. Personal Care - Disruptive innovation opportunity: Invent eyelash products that prioritize lash health and softness through the use of nourishing ingredients.
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