COVERGIRL's Exhibitionist Mascara Offers Buildable Coverage
Riley von Niessen — May 9, 2019 — Fashion
References: covergirl
COVERGIRL has expanded its product range with new shades for its popular Exhibitionist Mascara. The mascara features a premium wire brush that allows it to evenly coat every lash, while separating them in the process to prevent any clumps. The wand is also great for layering the formula, which is designed to be buildable, allowing it to offer more volume and length.
The newly introduced shades include True Blue, a shocking hue of royal blue that instantly draws attention to the eyes, Ultra Aqua, a lighter shade of turquoise, and Off White, a primer shade that helps to enhance the colorful shades of blue, which can also be used to make the darker shades more impactful. Canadian consumers can also take advantage of the exclusive Northern Black shade, which boasts more black pigment to really enhance the lashes.
The newly introduced shades include True Blue, a shocking hue of royal blue that instantly draws attention to the eyes, Ultra Aqua, a lighter shade of turquoise, and Off White, a primer shade that helps to enhance the colorful shades of blue, which can also be used to make the darker shades more impactful. Canadian consumers can also take advantage of the exclusive Northern Black shade, which boasts more black pigment to really enhance the lashes.
Trend Themes
1. Buildable Mascara Formulas - As more consumers demand versatile cosmetics, there is an opportunity for beauty brands to create buildable formulas that allow for customizable applications.
2. Specialty Mascara Shades - With the rise of unique makeup trends, beauty brands could capitalize on the demand for specialty mascara shades that allow for more creative looks.
3. Innovative Mascara Brushes - As technology and design continue to evolve, there is an opportunity for beauty brands to create innovative mascara brushes that offer even more precise and effective application.
Industry Implications
1. Beauty and Personal Care - As a staple in most makeup routines, the mascara industry is constantly evolving and presents an opportunity for cosmetic brands to innovate and stand out.
2. Fashion and Cosmetics Retail - With the growing interest in makeup trends and beauty culture, retailers have the chance to offer unique and diverse mascara products to appeal to a wider range of consumers.
3. Technology and Design - Innovative mascara brushes demonstrate the intersection of design and technology and offer opportunities for startups to create new beauty tools and companion apps.
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