Lush's Magik Collection Plays with CBD, Mushrooms and Adaptogens
Laura McQuarrie — April 17, 2024 — Fashion
References: weare.lush
In anticipation of April 20th, Lush announced the Magik collection, which shares four new CBD-based products. The natural handmade cosmetic brand's newest collection pairs anti-inflammatory CBD with complementary ingredients like soothing magnesium and adaptogenic herbs like ashwagandha and shiitake mushrooms.
The Magik collection introduces Lush's all-new CBD & Epsom Salt Cube with 95mg of CBD per cube, the CBD & Magnesium Massage Bar, the pocket-sized and travel-ready CBD Temple Balm and a silky smooth CBD Shower Gel with ylang ylang and chamomile blue to cleanse the body, relax the mind and clear the senses.
Lush's Magik collection launches exclusively on the Lush app before it will be available online and in-store purchase on 4/20.
The Magik collection introduces Lush's all-new CBD & Epsom Salt Cube with 95mg of CBD per cube, the CBD & Magnesium Massage Bar, the pocket-sized and travel-ready CBD Temple Balm and a silky smooth CBD Shower Gel with ylang ylang and chamomile blue to cleanse the body, relax the mind and clear the senses.
Lush's Magik collection launches exclusively on the Lush app before it will be available online and in-store purchase on 4/20.
Trend Themes
1. Personalized CBD Beauty - Exploring the fusion of CBD with other natural ingredients in beauty products allows for personalized skincare solutions catering to individual preferences and needs.
2. Adaptogenic Bodycare Innovations - Incorporating adaptogens like ashwagandha and shiitake mushrooms into bodycare products opens up opportunities for holistic wellness experiences that cater to both physical and mental well-being.
3. CBD Infused Cosmetics Expansion - The expansion of CBD-infused cosmetics, such as Lush's Magik collection, signals a growing trend in the beauty industry towards incorporating the benefits of CBD in a variety of personal care products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry stands to benefit from integrating CBD and adaptogenic ingredients in innovative ways to meet evolving consumer demands for holistic skincare solutions.
2. Wellness and Health - The wellness and health industry can leverage the trend of multi-sensory CBD bodycare products to offer consumers products that enhance both physical and emotional well-being through natural and soothing ingredients.
3. Retail and E-commerce - The retail and e-commerce sectors have the opportunity to capitalize on the popularity of CBD-infused cosmetics like Lush's Magik collection by offering a broader range of innovative and natural beauty products to tech-savvy consumers.
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