The Ordinary is Celebrating Two Years of Its Lash and Brow Serum
Lima Kalim — July 23, 2024 — Marketing
References: theordinary
The Ordinary is celebrating two years of its viral product, the Multi-Peptide Lash and Brow Serum, by offering free delivery. The celebratory promotion is available solely for the Multi-Peptide Lash and Brow Serum and will run from July 15th to July 31st, 2024.
This serum is a lightweight, non-greasy, water-based formula that gives brows and lashes a fuller, thicker growth. The nourishing serum is meant to be used twice daily. Additionally, the product is free of alcohol, oil, silicone, and gluten, vegan, and cruelty-free. It includes 11 active ingredients, four peptide complexes, and various natural extracts that help the serum to nourish and protect brows and eyelashes.
By celebrating a popular product with free delivery, The Ordinary aims to boost sales and enhance brand loyalty, attracting both new and returning customers with this special offer.
Image Credit: The Ordinary
This serum is a lightweight, non-greasy, water-based formula that gives brows and lashes a fuller, thicker growth. The nourishing serum is meant to be used twice daily. Additionally, the product is free of alcohol, oil, silicone, and gluten, vegan, and cruelty-free. It includes 11 active ingredients, four peptide complexes, and various natural extracts that help the serum to nourish and protect brows and eyelashes.
By celebrating a popular product with free delivery, The Ordinary aims to boost sales and enhance brand loyalty, attracting both new and returning customers with this special offer.
Image Credit: The Ordinary
Trend Themes
1. Vegan Beauty Products - There is increasing consumer demand for beauty products free from animal-derived ingredients, capturing the growing vegan lifestyle market.
2. Clean Beauty - Products that are free from alcohol, oil, silicone, and gluten address the rising consumer concerns over harmful chemicals in personal care items.
3. Peptide Skincare - Skincare products featuring peptide complexes are thriving due to their effectiveness in promoting cellular regeneration and anti-aging benefits.
Industry Implications
1. Cosmetics - The cosmetics industry is diversifying with serums and other treatments that combine science-backed formulations and clean ingredients for enhanced effectiveness.
2. E-commerce - Online retail is benefiting from promotional strategies like free delivery that drive higher engagement and sales during specific marketing campaigns.
3. Health and Wellness - Health-conscious consumers are gravitating towards personal care products that offer both efficacy and safety, free from potentially harmful substances.
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