The trèStiQue Good Vibes Mascara Incorporates a Popular Beauty Tool
Laura McQuarrie — June 1, 2019 — Fashion
References: lorealparisusa & popsugar
There are tons of curling mascara formulas that promise to take straight-edged lashes to the next level but the Good Vibes Mascara by trèStiQue sets itself apart with a packaging design that includes a built-in lash curler. Inside the cap of the all-in-one mascara is a curling tool that can be used in place of a regular eyelash curler. As such, the compact applicator helps to create even more dramatic lashes that are curved, lengthened and volumized.
The mascara formula itself also helps to define and separate lashes, all without flaking or smudging. True to its name, the Good Vibes Mascara is infused with malachite, a powerful healing crystal that is known for its uplifting, healing and energizing benefits.
The mascara formula itself also helps to define and separate lashes, all without flaking or smudging. True to its name, the Good Vibes Mascara is infused with malachite, a powerful healing crystal that is known for its uplifting, healing and energizing benefits.
Trend Themes
1. Eyelash-curling Mascara - The incorporation of built-in lash curlers in mascara packaging presents a disruptive innovation opportunity to enhance the convenience and effectiveness of applying mascara.
2. All-in-one Packaging Design - The trend of creating mascara tubes with additional tools, such as a curling tool, provides a disruptive innovation opportunity to streamline beauty routines by offering multiple functions in a single product.
3. Crystal-infused Beauty Products - The use of healing crystals, like malachite, in mascara formulas offers a disruptive innovation opportunity to combine the benefits of beauty and well-being in one product.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can explore the trend of incorporating built-in lash curlers and additional tools in mascara packaging to provide innovative and convenient beauty solutions.
2. Packaging Design - The packaging design industry can capitalize on the trend of integrating multiple functions, such as a curling tool, in mascara tubes, creating innovative and user-friendly packaging solutions.
3. Wellness and Self-care - The wellness and self-care industry can leverage the trend of crystal-infused beauty products, like mascara with healing properties, to offer consumers holistic beauty experiences that promote mental and emotional well-being.
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