Japanese Calligraphy Inspired Haus Labs' Clear Cut Liquid Eyeliner
Laura McQuarrie — September 2, 2024 — Pop Culture
References: hauslabs & cosmeticsbusiness
Just as calligraphers require meticulous control and precision to create artful strokes, makeup artists and beauty enthusiasts must wield their brushes with similar expertise to achieve flawlessly detailed and expressive looks—and Haus Labs' Clear Cut Liquid Eyeliner was created with their needs in mind.
The latest launch from Lady Gaga's makeup artistry brand is a clean, vegan waterproof liner that delivers an extra-black, long-lasting matte finish without the use of carbon black, a possible carcinogen that has been deemed unsafe for cosmetics used around the eyes.
The formula with HausTech Powered Charcoal Pigment, an Herbal Flower Complex and panthenol derived from Vitamin B5 is intense, high-performance and nourishing, and it glides on smoothly thanks to a calligraphy-inspired brush for an optimized ink flow to support the creation of fine lines and bold designs.
The latest launch from Lady Gaga's makeup artistry brand is a clean, vegan waterproof liner that delivers an extra-black, long-lasting matte finish without the use of carbon black, a possible carcinogen that has been deemed unsafe for cosmetics used around the eyes.
The formula with HausTech Powered Charcoal Pigment, an Herbal Flower Complex and panthenol derived from Vitamin B5 is intense, high-performance and nourishing, and it glides on smoothly thanks to a calligraphy-inspired brush for an optimized ink flow to support the creation of fine lines and bold designs.
Trend Themes
1. Clean Beauty Products - As consumers become increasingly concerned about health and safety, there is a growing demand for cosmetics that are free from harmful chemicals.
2. Calligraphy-inspired Makeup Tools - The popularity of fine art techniques is influencing the design of beauty tools that allow for greater precision and expression in makeup application.
3. Long-lasting Performance Cosmetics - Innovations in beauty formulations focus on creating products that offer resilience and durability, catering to an active lifestyle.
Industry Implications
1. Cosmetics Industry - The development of high-performance, non-toxic beauty products is revolutionizing the market, addressing customer concerns about safety and efficacy.
2. Personal Care Industry - Advancements in ingredient safety and performance are driving growth and consumer trust in products applied to the skin, especially around sensitive areas.
3. Art Supplies Industry - The intersection of art and beauty creates unique opportunities for products that elevate the precision and artistry of makeup application.
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