Chanel's Le Volume Stretch Mascara Brush Optimizes the Formula
Laura McQuarrie — April 1, 2020 — Fashion
References: chanel & glamourmagazine
Chanel made news for its innovative 3D-printed mascara in 2018 and the luxury house created a new take on this idea with its Le Volume Stretch mascara. Like the first time around, Chanel used 3D printing to create an applicator that perfectly complements the mascara formula. The 3D printed brush boasts a flexible design that has small spikes to "catch, roll and lengthen lashes."
The mascara itself is made with jojoba extracts and what Chanel describes as a "flexible latex-type film," so that users are able to achieve lashes that look lengthened, stretched and volumized. This product represents the future of beauty, which leverages a tailor-made solution to optimize product application.
Image Credit: Chanel
The mascara itself is made with jojoba extracts and what Chanel describes as a "flexible latex-type film," so that users are able to achieve lashes that look lengthened, stretched and volumized. This product represents the future of beauty, which leverages a tailor-made solution to optimize product application.
Image Credit: Chanel
Trend Themes
1. 3d-printed Mascara Applicators - Customized brushes made through 3D printing to optimize the application of mascara formulas.
2. Flexible Mascara Brushes - Mascara brushes that can bend and adjust to cater to individual eyelash shapes, sizes, and needs.
3. Innovative Makeup Tools - Innovation in makeup tools that utilize new materials and technologies to offer a better experience to customers.
Industry Implications
1. Cosmetics - The beauty industry can utilize 3D printing and flexible brush technology to create customizable, high-performance makeup products.
2. Technology - New 3D printing technologies offer opportunities for innovation in various industries, such as cosmetics.
3. Materials Engineering - Specialized materials, like flexible latex-type film, can lead to innovation in various industries, including the beauty industry.
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