Ashunta Sheriff Beauty's UV Vegan Mascara Glows in the Dark
Laura McQuarrie — May 16, 2024 — Fashion
References: ashuntabeauty & newbeauty
Beauty lovers are inviting eco-consciousness and playful experimentation into their beauty routines with products like Ashunta Sheriff Beauty's plant-based neon mascaras that can glow in the dark. The UV Vegan Mascara is richly pigmented, bold, waterproof and long-wearing, and ready to be worn in six stunning shades that defy the usual offerings like black and brown.
While some beauty brands have released mascara formulas with subtle blue, pink and purple pigmentation, they don't draw attention to the eye area like the yellow, orange and green UV Vegan Mascara shades.
To help consumers create a complete and cohesive colorful look, the brand also offers complementary products like UV Vegan Liner Pens and UV Vegan Liquid Liners.
While some beauty brands have released mascara formulas with subtle blue, pink and purple pigmentation, they don't draw attention to the eye area like the yellow, orange and green UV Vegan Mascara shades.
To help consumers create a complete and cohesive colorful look, the brand also offers complementary products like UV Vegan Liner Pens and UV Vegan Liquid Liners.
Trend Themes
1. Eco-conscious Beauty - Products like Ashunta Sheriff Beauty's plant-based mascaras highlight a growing demand for eco-friendly, vegan beauty options.
2. Uv-activated Makeup - Neon and glow-in-the-dark makeup products introduce a playful dimension to cosmetics, appealing to adventurous consumers.
3. Bold and Diverse Color Palettes - The range of vibrant, unconventional mascara colors points to a trend where consumers seek more expressive and individualized beauty products.
Industry Implications
1. Cosmetics - The cosmetics industry sees an integration of innovative, clean beauty products that cater to environmentally conscious buyers.
2. Fashion and Beauty Accessories - Fashion and beauty accessories align themselves with the neon makeup trend, creating a cohesive style experience for consumers.
3. Eco-friendly Consumer Goods - The development of vegan and plant-based beauty products signals a shift towards sustainable consumer goods across various markets.
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