The Laura Mercier Caviar Volume Panoramic Mascara is Ultra-Hydrating
Laura McQuarrie — July 8, 2019 — Fashion
References: lauramercier & bustle
Laura Mercier's signature Caviar Care Complex can be found in a number of the brand's cosmetic products, including the all-new conditioning Caviar Volume Panoramic Mascara. This thickening formula is touted as one that's intensely volumizing and capable of creating a 360-degree "panoramic look" with incredibly soft lashes. The nourishing Caviar Care Complex coats the entirety of lashes to prevent hardness and drying out the lashes for comfortable all-day wear and high-impact, glossy color.
The Caviar Volume Panoramic Mascara formula is applied with Laura Mercier's innovative Lash-Hugging Helix Brush, which boasts hollow fibers to support a finished look that's free from clumps, smudging and flakes. The unique shape of the mascara cosmetic applicator is designed to rotate and weave between fine lashes to truly create volume that's visible from all angles.
The Caviar Volume Panoramic Mascara formula is applied with Laura Mercier's innovative Lash-Hugging Helix Brush, which boasts hollow fibers to support a finished look that's free from clumps, smudging and flakes. The unique shape of the mascara cosmetic applicator is designed to rotate and weave between fine lashes to truly create volume that's visible from all angles.
Trend Themes
1. Conditioning Mascara - Incorporating nourishing and hydrating ingredients into mascara formulas to provide comfortable all-day wear and high-impact color.
2. Lash-hugging Helix Brush - Innovative mascara brushes with unique shapes or materials to prevent clumps, smudging, and flakes.
3. Caviar Care Complex - Using luxurious ingredients, such as caviar, in cosmetics to provide unique benefits like ultra-soft lashes.
Industry Implications
1. Cosmetics Industry - Opportunities for companies to innovate and differentiate their mascara products by incorporating nourishing ingredients and innovative brush designs.
2. Luxury Beauty Industry - Opportunities to use premium, unique ingredients like caviar in cosmetics that offer luxurious experiences for consumers.
3. Sustainable Cosmetics Industry - Opportunities to use sustainable and eco-friendly ingredients in high-end cosmetic formulations that provide nourishing benefits to lashes.
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