Laneige Launched Four Decadent Glaze Craze Tinted Lip Serums
Laura McQuarrie — February 12, 2025 — Fashion
References: us.laneige & whowhatwear
Laneige, beloved for its hydrating leave-on Lip Sleeping Mask and lightweight, moisturizing Lip Glowy Balm, is venturing into the realm of lip serums with its latest launch—Glaze Craze Tinted Lip Serum.
The Korean skincare lip serum incorporates key ingredients such as a volumizing polypeptide, argan ceramides for barrier support, and PGA to magnetize and lock in moisture. These tinted lip serums deliver visibly plumper lips and a shiny finish, all while sharing a swipe of color inspired by sweet snacks. Laneige's Glaze Craze Tinted Lip Serum launched in four donut-themed shades: Peach Glaze, Sugar Glaze, Cinnamon Sugar, and Chocolate Frosting.
While the brand's Lip Sleeping Mask fits into routines as a nourishing overnight treatment and the Lip Glowy Balm delivers lip care on the go, the new Glaze Craze Tinted Lip Serum is for those wanting high-shine, buildable color.
The Korean skincare lip serum incorporates key ingredients such as a volumizing polypeptide, argan ceramides for barrier support, and PGA to magnetize and lock in moisture. These tinted lip serums deliver visibly plumper lips and a shiny finish, all while sharing a swipe of color inspired by sweet snacks. Laneige's Glaze Craze Tinted Lip Serum launched in four donut-themed shades: Peach Glaze, Sugar Glaze, Cinnamon Sugar, and Chocolate Frosting.
While the brand's Lip Sleeping Mask fits into routines as a nourishing overnight treatment and the Lip Glowy Balm delivers lip care on the go, the new Glaze Craze Tinted Lip Serum is for those wanting high-shine, buildable color.
Trend Themes
1. Flavor-inspired Beauty - The merger of confectionary flavors with beauty products marks a shift towards sensory product experiences offering a novel approach to cosmetic appeal.
2. Multifunctional Lip Care - Lip serums that offer hydration, color, and volume in one product represent a growing consumer demand for convenient multi-benefit beauty solutions.
3. K-beauty Innovation - The introduction of advanced formulations in lip care by Korean beauty brands highlights the increasing influence of K-beauty on global cosmetic trends.
Industry Implications
1. Cosmetics Industry - The cosmetics industry is experiencing rapid innovation with products that combine skincare benefits with aesthetic enhancements, creating new categories in beauty.
2. Food-inspired Beauty Products - The food-inspired beauty products industry is expanding as brands explore new ways to merge culinary delights with personal care items, offering unique consumer experiences.
3. Korean Skincare - Korean skincare's leading-edge use of ingredients and its creative product concepts are setting industry standards for novel cosmetic launches worldwide.
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