Stay Defined With MAC Cosmetics’ Pro Locked Brow Gel
Debra John — June 3, 2024 — Fashion
References: iso.org & maccosmetics
MAC Cosmetics has launched a new eyebrow gel comprised of five simple ingredients that are 93% naturally derived and utilizes the "ISO 16128 Standard" which investigates and determines the quality of water contained in products to ensure the safety of consumers.
The Pro Locked Brow Gel is enhanced by "polymer technology, used in haircare products" for a flawless finish that does not jeopardize the appearance of eyebrows or the health of brow strands. The green styling wand is double-sided, developed with a flat side and bristled side to brush and set eyebrows into a smooth state. It promises an even application to hold brows in place while sealing in nourishment with every swipe.
This styling eyebrow gel is clear and paired well with Pencils and Brow-Dip pomades to lock in color and keep eyebrows looking defined for up to 12 hours while remaining resistant to sweat and humidity.
Image Credit: MAC Cosmetics
The Pro Locked Brow Gel is enhanced by "polymer technology, used in haircare products" for a flawless finish that does not jeopardize the appearance of eyebrows or the health of brow strands. The green styling wand is double-sided, developed with a flat side and bristled side to brush and set eyebrows into a smooth state. It promises an even application to hold brows in place while sealing in nourishment with every swipe.
This styling eyebrow gel is clear and paired well with Pencils and Brow-Dip pomades to lock in color and keep eyebrows looking defined for up to 12 hours while remaining resistant to sweat and humidity.
Image Credit: MAC Cosmetics
Trend Themes
1. All-natural Ingredients - With the Pro Locked Brow Gel containing 93% naturally derived ingredients, there is a growing market for beauty products prioritizing natural components.
2. Long-lasting Cosmetics - The demand for long-lasting, sweat and humidity-resistant makeup, such as the 12-hour wear of the Pro Locked Brow Gel, is increasing among consumers seeking durable beauty solutions.
3. Hybrid Beauty Tools - The innovative green styling wand with both a flat side and a bristled side offers a dual-function tool, reflecting a trend towards multifunctional beauty applicators.
Industry Implications
1. Cosmetic Formulation - MAC's utilization of polymer technology highlights advancements in cosmetic formulation aimed at improving product performance without compromising hair health.
2. Sustainable Beauty - With a focus on naturally derived ingredients and adherence to the ISO 16128 Standard, the sustainable beauty industry is evolving to prioritize consumer safety and environmental responsibility.
3. Multi-functional Beauty Tools - The development of hybrid applicators, such as MAC's double-sided brow wand, indicates a growing sector in beauty tools designed for convenience and enhanced application techniques.
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