Golden Dream Beauty's Vegan-Friendly Lashes Feature Four Styles
Jana Pijak — February 10, 2020 — Fashion
References: instagram & goldendreambeauty
Golden Dream Beauty is a Latinx-owned brand specializing in vegan-friendly, cruelty-free lashes. Available in four styles -- 'Divina,' 'Oh Baby,' 'Hottie' and 'Dama,' -- the lashes are each made from high-quality silk, are easy to apply and can be reworn more than once.
Golden Dream Beauty is on a "mission to inspire, motivate and empower" its consumer to reach their goals while looking and feeling their best. The beauty brand draws inspiration from founder Ydelays' Venezuelan roots and offers premium, vegan products at an accessible price point.
Ydelays is a makeup artist, YouTube star and mother who turned her passion for beauty into an entrepreneurial project. She also shares ways to wear the product on her YouTube channel, giving consumers ideas on how to apply each style of lash while pairing it with the perfect day or evening makeup.
Golden Dream Beauty is on a "mission to inspire, motivate and empower" its consumer to reach their goals while looking and feeling their best. The beauty brand draws inspiration from founder Ydelays' Venezuelan roots and offers premium, vegan products at an accessible price point.
Ydelays is a makeup artist, YouTube star and mother who turned her passion for beauty into an entrepreneurial project. She also shares ways to wear the product on her YouTube channel, giving consumers ideas on how to apply each style of lash while pairing it with the perfect day or evening makeup.
Trend Themes
1. Cruelty-free Beauty Products - There is a growing demand for beauty products that do not use any animal testing or animal-derived ingredients, creating opportunities for innovative industry players to cater to consumers who prioritize ethical beauty.
2. Vegan Fashion - The popularity of plant-based diets and veganism is spilling over into the fashion industry, with consumers increasingly interested in fashion items that are made without animal products. Disruptive innovation can be explored by manufacturers that produce clothing items made of non-synthetic, animal-free materials.
3. Latinx Beauty Brands - There is a rising trend of Latinx-owned cosmetic companies, creating opportunities for those looking to tap into this growing market with specialized products that appeal to customers' cultural sensibilities.
Industry Implications
1. Beauty and Personal Care - Manufacturers and retailers can capitalize on the trend toward vegan, cruelty-free beauty products by increasing their offerings, using ethically-sourced ingredients and materials, while diversifying the market and catering to niche customer segments.
2. Fashion and Apparel - Designers and retailers who produce vegan products can find new opportunities by tapping into the growing consumer interest in eco-friendly, sustainable and animal-free materials and marketing them to niche markets.
3. Retail - As conscious consumerism gets more popular and customers seek authentic and ethical products, retailers can benefit by stocking cruelty-free, vegan-generic, and Latinx-owned products, creating differentiated and value-added offerings for targeted segments.
3.3
Score
Popularity
Activity
Freshness
