V by Velour Delivers the Features Gen Z Beauty Consumers Desire
Laura McQuarrie — September 3, 2024 — Fashion
References: velourbeauty & morningstar
False eyelashes can beautifully accentuate the eyes but they often require careful trimming to fit individual eye shapes, prompting Velour Beauty to launch V by Velour. This new line of premium yet affordable false lashes made with Gen Z in mind is easy to apply, reusable and features eLASHtic Stretch-Fit Technology. With an ultra-flex elastic lash band, the false eyelashes contour themselves to each eye shape and ensure a custom fit. In the eLASHtic lash collection, there are six styles to choose from.
V by Velour also debuted the everGREEN collection with planet-positive biodegradable plant-based lash fibers made with a blend of bamboo, tapioca, corn and wood. These lightweight, vegan lashes are fluffy and subtly tapered to mimic the look of natural lashes.
V by Velour also debuted the everGREEN collection with planet-positive biodegradable plant-based lash fibers made with a blend of bamboo, tapioca, corn and wood. These lightweight, vegan lashes are fluffy and subtly tapered to mimic the look of natural lashes.
Trend Themes
1. Elastic-fit Eyelash Bands - False eyelashes utilizing ultra-flex elastic bands that contour to individual eye shapes highlight innovations in personalized beauty solutions.
2. Eco-friendly Eyelash Fibers - Using biodegradable plant-based fibers for false eyelashes represents a movement towards sustainability in cosmetics.
3. Reusable Beauty Products - The introduction of premium yet affordable reusable false eyelashes caters to environmentally conscious consumers seeking practicality and sustainability.
Industry Implications
1. Cosmetics - The cosmetics industry is evolving with new technologies such as ultra-flex elastic lash bands that offer a customized and comfortable fit for users.
2. Sustainable Beauty - Sustainable beauty is gaining traction with innovations like biodegradable eyelashes crafted from eco-friendly materials.
3. Gen Z Beauty - Products targeting Gen Z consumers, like the new range of user-friendly and reusable false eyelashes, reflect shifting preferences towards affordability and sustainability in beauty.
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