Hourglass' Unreal Liquid Blush Features Upcycled White Lupin Seed Extract
Laura McQuarrie — July 12, 2024 — Fashion
References: hourglasscosmetics & byrdie
Hourglass Cosmetics founder and CEO Carisa Janes set out to create the beauty drop of the year with its Unreal Liquid Blush, a formula that's buildable, natural-looking and long-wearing. Promising that consumers will need only a drop to create desired looks, the brand paired its liquid blush formula with a precision dropper. Once applied, the product is said to spread with the ease of a serum and offer skincare-like lifting and plumping benefits.
Available in seven shades for all skin types, Hourglass Cosmetics' Unreal Liquid Blush features an Unreal Lifting Complex with upcycled white lupin seed extract and hyaluronic acid.
Beauty consumers are increasingly drawn to extra-pigmented products that promise exceptional value and performance, eager to see transformative power packed into a small amount of product.
Available in seven shades for all skin types, Hourglass Cosmetics' Unreal Liquid Blush features an Unreal Lifting Complex with upcycled white lupin seed extract and hyaluronic acid.
Beauty consumers are increasingly drawn to extra-pigmented products that promise exceptional value and performance, eager to see transformative power packed into a small amount of product.
Trend Themes
1. Precision-drop Formulation - Utilizing precision droppers that allow for minimal yet effective application redefines the use of liquid makeup products.
2. Upcycled Ingredients - Incorporating upcycled white lupin seed extract into cosmetics addresses both environmental concerns and unique skincare benefits.
3. Serum-like Application - Developing products that spread with the ease of serums provides a dual benefit of efficiency and skincare.
Industry Implications
1. Cosmetics - The integration of skincare ingredients into color cosmetics, like hyaluronic acid in blush, presents opportunities for enhanced product differentiation.
2. Sustainability - Upcycling byproducts, such as the white lupin seed extract, positions brands at the forefront of sustainable practices within the beauty sector.
3. Precision Packaging - Innovative dispensing methods like precision droppers offer developments in packaging that optimize product usage and consumer experience.
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