Deka Lash's Lash Selector App Visualizes Different Styles & Colors
Laura McQuarrie — June 14, 2019 — Tech
References: dekalash & businesswire
Thanks to various beauty apps, it's now possible to preview a range of hairstyles, makeup products and jewelry pieces, and Deka Lash is taking this concept one step further with its Lash Selector App. This interactive application gives clients the power to see what eyelashes of different colors, styles and densities look like when applied, supporting what the brand calls a "look before you lash" experience. The Lash Selector gives users the option to see how different lashes look on various models.
As Deka Lash provides semi-permanent eyelash extensions, this convenient tool helps to get clients familiar with the exact end results they can expect from its trained and licensed lash artists. As well as being a useful tool for clients themselves, the app also has the potential to be integrated into client consultations.
As Deka Lash provides semi-permanent eyelash extensions, this convenient tool helps to get clients familiar with the exact end results they can expect from its trained and licensed lash artists. As well as being a useful tool for clients themselves, the app also has the potential to be integrated into client consultations.
Trend Themes
1. Eyelash Previewing Technology - Developing AI-driven beauty applications that enable users to preview various styles and colors of lash extensions, improving confidence in purchase decisions.
2. Interactive Client-brand Experiences - Designing interactive applications for brands to engage clients in the decision-making process when choosing services or products.
3. Digital In-store Experience - Creating digital experiences in brick-and-mortar stores using mobile applications to complement the offline shopping experience and provide convenience and personalization.
Industry Implications
1. Beauty Services - Enhancing the customer experience by incorporating technology, virtual try-on, and other digital innovations, to improve confidence in choosing services.
2. Retail - Developing in-store digital technology that lets customers preview and try on products, to enhance the convenience and personalization of offline shopping experiences.
3. Artificial Intelligence - Creating custom AI algorithms that provide accurate representations of products or services for clients through mobile applications and other digital platforms.
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