Musical fast food tray liners from McDonald's and odor-detecting apps from Nivea are just a few of the most intriguing June 2016 mobile marketing ideas. While a mobile is essential to all of these examples of mobile marketing, interactions are sparked by everything from chatbots to physical posters and apps.
In order to showcase a few of its series, Netflix set up posters that are specifically meant to be used with Snapchat's face swap feature. Another standout Snapchat campaign comes from Wow Air, a budget airline that's looking to fly 'SnapTravelers' around the world, provided that they share their journeys on social media.
The newest updates to Facebook Messenger have turned it into a genius markeing platform, especially when AI chat bots are used. Burger King, Activision and Mic are already making the most of bots to drive engagement.
Top 25 Mobile Marketing Ideas in June
25
Social Media Portfolios
Art Director Castro Desroches Turned Instagram into a Showcase of His Work
24
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
23
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
22
Social Olympic Snapshots
In Partnership with NBC, Snapchat Will Be Showing Rio Olympic Highlights
21
Rideshare Streaming Experiences
Uber Offers Riders Free Entertainment with Amazon Shows on Tablets
20
Motivational Alarm Apps
The Rock Creates His Own Alarm Clock App with Personal Ringtones
19
Digital Tip Jars
TipCow Bridges the Gap Between Appreciative Music Fans and Artists
18
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
17
Real-Time Driving Games
In a Moving Car, 'Mr. Bear Driver' Teaches Kids to Follow Traffic Rules
16
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
15
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
14
Wallpaper Advertising Apps
The QuiltLife App Allows Consumers to Save Wallpapers and Get Discounts
13
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
12
Multiple Angle Phone Videos
The Social movier App Lets Friends Collaborate on One Minute Videos
11
Mobile ATM Transactions
Android Pay Offers Card-Free Bank Services Using a Smartphone Device
10
Cashless Commerce Apps
The FTCash App Helps Small Merchants Embrace Cash-Free Transactions
9
Playable Force Touch Ads
mNectar Lets Mobile Game Developers Promote with Interactive Campaigns
8
Odor Detection Apps
The NOSE App Lets You Know When It's Time to Slap On Some Nivea Deodorant
7
Advocacy News Bots
Mic's 'Offsite' Encourages Readers to Take Action After Reading a Story
6
Pop Princess Mobile Games
This Game Gives Fans an Opportunity to Play the Role of Britney Spears
5
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
4
Social Home Improvement Campaigns
Lowe's Inventive Snapchat Stories Amplify the Tap Feature
3
News-Filtering Bots
TechCrunch's Facebook Messenger Bots Suggests Personalized News Content
2
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
1
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
AI-Generated Art Challenges
The KFC x Fiiiiiingers Rewarded Fans for Creating Images with AI
AI Web3 Smartphones
Up Mobile Redefines the Mobile Experience with Integrated AI & Blockchain Tech
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Disruptive AI-Finance Chatbots
Origin Financial Wins Big with AI Chatbot for Everyday Finance
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Conversational AI Chatbots
Character.AI Launches Support for Phone Conversations with AI Avatars
AI Chocolate Bar Campaigns
SNICKERS Launches a Generative AI Campaign with José Mourinho
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
AI-Driven News Apps
The Particle News App is the Latest to Enter the Digital Space
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
AI Food Photography Apps
MenuSnap Helps Restaurants Capture, Edit & Optimize Images
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
AI-Driven Customer Loyalty Systems
TurboPush Aims to Streamline Digital Loyalty Programs
AI-Fueled Finance Apps
The 'Finn' App Can Provide Accurate Responses to Complex Queries
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
AI-Enhanced Digital Marketing Tools
Alison.ai Offers a Modern Solution for Marketing Professionals
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Brainstorming Business Idea Tools
IdeaMate is the Solution to Fighting Stale Business Ideas
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
AI-Powered Metabolic Health Apps
January AI Has Introduced Notable Enhancements to Its App
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
AI-Enhanced QR Codes
Mary Srl Has Introduced a Groundbreaking Update to Its QR Code Barcode App
AI-Powered Storytelling Travel Apps
Journi is an App for Tour Guides to Share Exciting Narratives
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
AI-Powered Restaurant Recommendations
Google Maps Now Uses AI to Recommend New Food Places
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
AI-Enhanced Marketing Strategies
Moz Introduces the Moz AI and New Moz API Plans at MozCon 2024
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AI-Driven Messaging Platforms
Movable Ink Has Introduced Significant Enhancements to Da Vinci
Personalized AI Assistants
Me.bot Helps Users Find Inspiration, Get Organized and Take Action
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
AI-Powered Music Remixing Apps
Sprite is Reprising its Limelight Music Platform for Consumers
Connection-Making AI-Powered Marketing Platforms
Marigold Announces Its Marigold AI Initiative
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Email Marketing Tracking Platforms
'Mailboard' Helps Marketers Track Competitors and More
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Gamified AI Meal Planning
Meal Genius Let's Users Swipe Left or Right on Recipe Ideas
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Efficiency-Focused AI Tools
Arcane Has Launched a New AI App Bundle for Start-Ups
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
AI-Generated Music Playlists
Spotify is Testing its AI DJ Based on User's Text Prompts
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Content Creation Innovative Software
Jimeng AI by ByteDance Creates Content from Text Prompts
Smart Personal Assistants
24me X Uses AI to Help Users Sort Their Days
Real-Time AI Chat Bots
D-ID Agents Have Dynamic and Natural Customer Service Interactions
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Best-Friend Social Media Features
NoteIt Allows Users to Pick 5 'BFFs' for Special Features
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Friendship-Inspired Desserts
Snapchat and Gelato Messina Created a Special Flavor for Mates Day
Unified AI Campaigns
Samsung UK Unveils 'You & AI. As One' Campaign
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Star-Studded Phone Campaigns
T-Mobile's Ad Features Snoop Dogg, Kai Cenat, and Patrick Mahomes
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Mobile Content Creator Apps
Microsoft Brought its 'Designer' Copilot App to Android
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Text-to-Image AI Apps
The Bonkers App Quickly Creates Images using AI
AI-Powered Business Discoveries
Yelp Unveils a New AI Assistant and 'Project Ideas' Feature
AI Student Chat Apps
Student Life with Zapshot Enhances Communication with Artificial Intelligence
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
AI Dating Aid Bots
WittyWingMan Helps Users Craft the Perfect Text Response
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
AI Dating Toolkits
Mojo Rizz Helps People Navigate and Understand the Dating World
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
AI Smoking Cessation Apps
The 'QuitBot' App Offers Resources To People Trying to Quit Smoking
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Influencer-Focused AI Twins
Justbanter Creates a Digital Twin of Your Favorite Influencers
Authenticated News Apps
Digital Trust Network 'Click' Challenges the Threat of Misinformation
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
AI Ad Campaigns Chatbots
Deep Clue Streamlines Campaign Creation by Offering Actionable Advice
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Conversational AI Communications
Infobip Provides User-Friendly AI Communications
AI-Powered Profile Tools
Bumble is Using Artificial Intelligence to Help with its User Experience
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Career Platform AI Features
LinkedIn Introduces a Slew of AI-Powered Enhancements
AI-Powered Insights Tools
Mapp AI Chat Automates Insights to Further Marketing Objectives
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Customized Sales AI
Genius.AI Offers Customized Solutions for Sales and Marketing
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
AI-Aided Natural Conversation Tools
Google Invites Users to Interact Naturally with Gemini Live
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Business-Focused Note Apps
Notely Helps Businesses Streamline Consumer Communications
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Digital Scam Detection Tools
Google is Rolling Out New Tools to Keep Users Safe From Scams
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Engagement-Boosting Marketing Apps
LOCALACT Unveils the LOCALACT Mobile Marketing Application
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Niche Interest Ads
Interest Navigator Uncovers Interests That are Hidden from Most Advertisers