mNectar Lets Mobile Game Developers Promote with Interactive Campaigns
Meghan Young — April 25, 2016 — Tech
References: vimeo & techcrunch
One of the easiest ways to hook a person into a product is allowing them to trial it and that's exactly what these force touch ads do. Created by mNectar, they specifically target mobile game developers. They are able to design force touch ads of the games they are promoting so people can play them before purchasing the app.
This is a natural extension of the 3D touch capabilities afforded recently by smartphone technology. Although force touch ads haven't been fully embraced by the industry just yet, it only makes sense that it will soon be. By creating the infrastructure for force touch ads, mNectar makes it easy for developers to embrace the interactive mobile advertising.
This is a natural extension of the 3D touch capabilities afforded recently by smartphone technology. Although force touch ads haven't been fully embraced by the industry just yet, it only makes sense that it will soon be. By creating the infrastructure for force touch ads, mNectar makes it easy for developers to embrace the interactive mobile advertising.
Trend Themes
1. Force Touch Advertising - Mobile game developers can utilize force touch advertising to increase user engagement and trial rate.
2. Interactive Mobile Advertising - mNectar's force touch ads represent a growing trend of interactive mobile advertising experiences for consumers.
3. Pre-purchase Game Trials - Playable force touch ads offer consumers the opportunity to trial a game before purchasing, a trend that could extend to other industries.
Industry Implications
1. Mobile Gaming - Force touch ads offer a new way for mobile gaming developers to promote their games and stand out in a saturated market.
2. Mobile Advertising - mNectar's force touch ads represent a new and innovative approach to mobile advertising that could revolutionize the industry.
3. E-commerce - The trend of pre-purchase trials could extend to the e-commerce industry as a way to test and experience products before buying.
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